Senior Product Marketing Manager

BitGo is the leader in digital asset financial services, providing institutional investors with liquidity, custody, and security solutions. Founded in 2013, BitGo pioneered the multi-signature wallet and is the first digital asset company to focus exclusively on serving institutional clients. Active in both centralized and decentralized finance, BitGo offers market leading trading, lending, and borrowing services through its prime brokerage services and acts as the custodian for WBTC, the leading global stablecoin for Bitcoin. In 2020, BitGo launched BitGo Portfolio and Tax, providing clients with a full-stack solution for digital assets. In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo processes approximately 20% of all global Bitcoin transactions, and supports over 600 coins and tokens. BitGo provides the security and operational backbone for more than 1500 institutional clients in 50 countries, including many regulated entities and the world’s top cryptocurrency exchanges and platforms. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners.

We’re hiring a Senior Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success. Y ou’ll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We’re looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to customers and to our coworkers.

Responsibilities

Go-to-market

• Lead field research and competitive research
• Shape our messaging and positioning
• Be a key voice in developing our go-to-market strategy
• Build out our buyer personas and user personas

Sales enablement

• Partner with Sales to understand industry trends, sales needs, and more
• Build sales enablement materials – including one-pagers, decks, videos, etc. – that help us improve our win rates and drive product adoption

Product

• Partner with Product Management, as well as the rest of the business side, to help prioritize our product roadmap
• Own our product release communications strategy to drive greater product adoption by new and existing customers

Marketing

• Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
• Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
• Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our customers
• Launch new products and features to the world

Requirements

• Experience with crypto, FinTech, etc. is helpful, but not required
• 4+ years marketing experience in the software world
• Excellent writing and communications skills

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world’s financial markets.

Here are some of the benefits* of working at BitGo:

• 100% company paid health insurance for employee, partner and dependents
• Free custom lunches, dinners and snacks
• Paid parental leave, Paid vacation
• Benefits may vary based on location.
• Free commuter/parking pass
• Up to 4% 401k company match
• Great colleagues and inspiring startup environment
• Competitive base salary, bonus and stock options
• Computer equipment and workplace furniture to suit your needs

Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed investing.

Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $130,000 - $175,000 USD base salary. Equity, an annual performance bonus and the benefits outlined below are also a part of this role's package.