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Senior Product Marketing Manager
Company | Starry, Inc. |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-29 |
Posted at | 8 months ago |
About Starry:
- Analytical: can dissect complex data to pull relevant insights
- Communicative: excellent writer and storyteller
- Organized: strong prioritization skills with high attention to detail
- Self-starting: an entrepreneurial learner and problem solver
- Identity opportunities for improvements and optimize existing and new acquisition and retention programs
- Partner with cross-functional stakeholders from rev ops, marketing, sales, engineering, creative, and customer care to ensure alignment on marketing goals
- Collaborate with Sales and the broader Marketing team to develop content and collateral that effectively communicates Starry’s value to target audiences
- Own the product launch roadmap, including product launch timelines and plans
- Drive customer research to support the creation of customer segmentation, better understand our users, and be able to represent their voices
- Build national promotions and facilitate backend product updates in partnership with channel leads
- Stay up-to-date on industry trends and best practices
- Conduct market research and competitive analysis programs to identify market trends, customer needs, and opportunities for growth
- Track and measure marketing results and make recommendations for improvement
- Lead the wider Marketing team in creating innovative mini-campaigns that drive awareness and increase acquisition
- Develop and execute the go-to-market strategy for Starry’s biggest revenue drivers–like new plan pricing, new products, referral programs—within our DTC and B2B businesses
- Ability to work independently and as part of a team
- Experience with data analysis and marketing attribution
- Strong analytical skills, revenue orientation, and an uncompromising attention to detail
- Proven experience in product storytelling and advocating for excellent consumer experience
- Ability to work with highly detailed and technical materials, economic analysis, and customer experience propositions
- 5+ years of experience in product marketing, with a proven track record of success in B2B and B2C marketing
- Excellent written and verbal communication skills
- A strong understanding of marketing principles and best practices
- Expert knowledge of competitive services and new offerings in the marketplace
- Startup or agency background
- Experience with Looker, Google Analytics, Google Tag Manager, SQL
- Experience in consumer-facing subscription based service companies; revenue driving positions and/or telecommunications experience
- 12 weeks of 100% paid parental leave for all new parents after six months of continuous employment
- Generous employer contribution for you and your dependents on low deductible health plan, dental plan, vision plan, AD&D, and life insurance and access to our 401(k) retirement plan
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