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Senior Marketing Specialist Jobs

Company

Cox Communications

Address Atlanta, GA, United States
Employment type FULL_TIME
Salary
Category Telecommunications
Expires 2023-07-24
Posted at 10 months ago
Job Description
The Email Marketing Specialist serves as a key contributor within the Marketing organization, ensuring multi-touch, complex email campaigns are executed successfully according to the campaign strategy and plan for both non-customer and current customer efforts.


This individual supports the customization of content for specific campaigns and is responsible for monitoring and verifying accuracy of campaign content.


The Marketing Specialist reports directly to the Email Marketing Manager.


What You'll Do


  • Liaison with key external vendors and internal boundary partners
  • Influences the direction of the email marketing program, including email template design, dynamic email personalization, content strategy, mobile optimization, and coordination with other digital channels
  • Provides input for email process improvement, email promotions, and A/B tests
  • Customizes, tailors and edits email creative as needed verifying content for accuracy
  • Multichannel execution out of Campaign platform including but not limited to email, direct mail and digital
  • Utilizes dynamic content within the email programs
  • Stays up to date and informed on the latest email technologies and trends to influence the email strategy
  • Process and project management of high volume of email campaigns
  • Reviews initial counts from vendors and metrics to ensure accuracy in execution and ability to catch any errors quickly
  • Proofreads all messaging and manage templates, graphics, and seed lists
  • Monitors email performance and channel KPI's and looks for opportunity to optimize email programs
  • Executes final quality check for creative and list selection/approvals and ensures that list selection meets approved guidelines and is on time
  • Executes email campaigns and communications within established timelines including national and local acquisition campaigns, product notifications, customer communications and special projects


What's In It For You


At Cox, we reward your hard work with meaningful benefits.


First, we offer a competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!


We value people more than technology. That means you'll work within a culture and with a team that values your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.


We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.


Who You Are


Minimum


  • Experience with dynamic content
  • Strong knowledge of Microsoft Office and knowledge of Salesforce is a plus
  • Strong email execution experience with the ability to multi-task and manage many deadlines
  • Knowledge of Salesforce Marketing applications including Marketing Cloud a plus
  • Project management skills
  • Excellent interpersonal and collaborative skills to work effectively with teams throughout organization
  • Expertise in an email automation platform (Pardot, Marketo, Eloqua, etc.)
  • Bachelor's degree in a related discipline and 4 years' experience in a related field (Marketing). The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field with no degree
  • Ability to manage time independently, multi-task, manage many deadlines across multiple programs and juggle competing priorities


Preferred


  • Experience in telecommunications industry
  • Strong experience in email platforms
  • BS/BA in Marketing or Business administration strongly desired
  • Knowledge of HTML


Join the Cox family of businesses and make your mark today!


USD 70,000.00 - 105,000.00 per year


About Cox Communications


Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!


About Cox


Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!


Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .


Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.


Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.