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Related keywords
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- Senior Marketing Communications Specialist
- Senior Marketing Automation Specialist
- Senior Customer Marketing Specialist
- Senior Business Marketing Specialist
- Senior Digital Marketing Specialist
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- Senior Local Marketing Specialist
- Senior Product Marketing Specialist
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Senior Marketing Specialist Jobs
Company | Cox Communications |
Address | Atlanta, GA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Telecommunications |
Expires | 2023-07-24 |
Posted at | 10 months ago |
The Email Marketing Specialist serves as a key contributor within the Marketing organization, ensuring multi-touch, complex email campaigns are executed successfully according to the campaign strategy and plan for both non-customer and current customer efforts.
- Liaison with key external vendors and internal boundary partners
- Influences the direction of the email marketing program, including email template design, dynamic email personalization, content strategy, mobile optimization, and coordination with other digital channels
- Provides input for email process improvement, email promotions, and A/B tests
- Customizes, tailors and edits email creative as needed verifying content for accuracy
- Multichannel execution out of Campaign platform including but not limited to email, direct mail and digital
- Utilizes dynamic content within the email programs
- Stays up to date and informed on the latest email technologies and trends to influence the email strategy
- Process and project management of high volume of email campaigns
- Reviews initial counts from vendors and metrics to ensure accuracy in execution and ability to catch any errors quickly
- Proofreads all messaging and manage templates, graphics, and seed lists
- Monitors email performance and channel KPI's and looks for opportunity to optimize email programs
- Executes final quality check for creative and list selection/approvals and ensures that list selection meets approved guidelines and is on time
- Executes email campaigns and communications within established timelines including national and local acquisition campaigns, product notifications, customer communications and special projects
- Experience with dynamic content
- Strong knowledge of Microsoft Office and knowledge of Salesforce is a plus
- Strong email execution experience with the ability to multi-task and manage many deadlines
- Knowledge of Salesforce Marketing applications including Marketing Cloud a plus
- Project management skills
- Excellent interpersonal and collaborative skills to work effectively with teams throughout organization
- Expertise in an email automation platform (Pardot, Marketo, Eloqua, etc.)
- Bachelor's degree in a related discipline and 4 years' experience in a related field (Marketing). The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field with no degree
- Ability to manage time independently, multi-task, manage many deadlines across multiple programs and juggle competing priorities
- Experience in telecommunications industry
- Strong experience in email platforms
- BS/BA in Marketing or Business administration strongly desired
- Knowledge of HTML
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