Content Marketing Specialist Jobs

Meet MacStadium. We build cloud solutions to simplify Mac for business. We actively participate in and influence the Apple ecosystem in a cool way and have been a part of it since day one. Developers and end users at leading tech companies, big enterprises, and small teams rely on MacStadium’s innovative solutions every day. We have a passionate team of hard working, hard playing professionals with a big, shared vision. Come join us as we grow again!
What we need:
As part of our growing marketing organization, the Content Marketing Specialist will manage, write, and produce content for a variety of cross-channel marketing initiatives, including MacStadium’s website, social media platforms, paid and organic content, and industry partnerships and publications.
What you will be doing:

• Create email templates, landing pages, forms, nurture programs, and reports using marketing automation tools
• Ensure content is optimized for search engines; collaborate on SEO strategy and topic clusters
• Create and manage MacStadium’s content calendar
• Provide direction and guidance on external (freelance) content creation assets as needed (visual imagery, video assets, technical writing)
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Write engaging and precise channel-specific content across paid and organic channels: website, email, blog, eBooks, print materials, paid search, display ads and newsletters
• Manage social media content approval and posting processes, and general oversight of MacStadium’s social media handles and online presence
• Analyze and report on campaign KPIs and proactively identify opportunities for improvement in a test and learning environment
• Optimize paid ad budget, creative and audiences between ad networks to reach the best possible efficiency and desired lead volumes in partnership with search agency
• Collaborate with sales and product teams to create product briefs, one-pagers, case studies, and other sales collateral
• Oversee all facets of website content and front-end customer experience flow, including management of the CMS platform used for content updates, with a keen focus on clear and accurate communications

What Experience you need to have:

• Ability to set priorities, meet deadlines, and work independently as an individual contributor
• Extremely strong project management skills, with the ability to juggle multiple projects while still working effectively
• Experience working with SEO/SEM tools, website optimization tools, and Google Analytics
• Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies
• Ability to operate independently and solve problems quickly
• 5-7 years experience of hands-on experience in similar B2B role, ideally in an IT or technology organization
• Startup experience (i.e., working in fast-paced, high growth environments)
• Ability to learn new concepts quickly
• Impeccable communication skills - writing, editing, presentations
• Familiarity with Salesforce, Pardot, and/or other marketing automation tools
• Knowledge of software development (preferably mobile) and/or networking technology a plus, but not required
• Familiarity with Creative Cloud, PowerPoint and/or other design tools
• Passion for problem solving and seeking solutions while building strong, collaborative relationships
• Experience managing vendor/agency relationships
• Experience with website editing using a content management system (CMS)

What you will get:

• Solid future. Beyond competitive salary and 401(k) matching, MacStadium offers continuing education, professional development, and wellness reimbursements.
• Day one benefits. Coverage starts on day one. We offer competitive medical insurance, health and dependent care spending accounts, health savings account, disability insurance, and company paid and voluntary life insurance.
• Balanced life. We offer employees generous paid time-off policies, parental leave, holiday schedule, and a flexible work environment; MacStadium understands life also happens outside of work. Did we mention free company swag?

For California and Colorado applicants, the compensation range is $70,000 to $80,000.
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MacStadium has a defined Information Security Policy and all employees are required to adhere to this policy and sign an acknowledgment and receipt of this policy upon hire.
All offers of employment are conditioned upon successful completion of a background screening process and all employees must comply with the immigration rules and laws in the jurisdiction in which he/she/they will provide MacStadium services.
MacStadium is an Equal Opportunity Employer. All applicants are considered without regard to race, color, ancestry, national origin, gender/gender identity, sexual orientation, marital and family status, religion and religious belief, age, disability, results of genetic information, and service in the military.
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No agencies please.