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Digital Marketing Specialist Jobs

Company

GSI
Address Atlanta, GA, United States
Employment type FULL_TIME
Salary
Category Manufacturing
Expires 2023-09-06
Posted at 9 months ago
Job Description

Digital Marketing Specialist

Seeking an experienced Digital Marketing Specialist who will play a key role in managing the digital advertising efforts across various platforms, including Amazon, Facebook, Instagram, Google Ads, Twitter, and TikTok.


Key Responsibilities:

  • Collaborate with cross-functional teams to align digital marketing efforts with overall brand messaging.
  • Manage and optimize digital advertising campaigns, including budget allocation, bid management, and performance tracking.
  • Monitor key performance indicators (KPIs), such as return on ad spend (ROAS), click-through rates (CTRs), conversion rates, and customer acquisition costs (CAC), to evaluate campaign effectiveness
  • Plan, develop, and execute digital marketing strategies to maximize brand visibility and reach target audiences on Amazon, Facebook, Instagram, Twitter, TikTok, Google Ads etc.
  • Collaborate with creative teams to develop compelling and visually appealing digital ad creatives


Qualifications and Skills:

  • In-depth knowledge of digital advertising platforms, campaign optimization strategies, and performance tracking metrics.
  • Experience managing advertising campaigns across Amazon, Facebook, Instagram, Twitter, TikTok, and Google PPC.
  • Bachelor's degree in marketing, business, or a related field. Relevant certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) would be a plus.
  • Proficiency in using data analytics tools, such as Google Analytics, Facebook Ads Manager, or similar platforms.