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Senior Manager, Global Marketing Data And Consumer Engagement
Company | Mondelēz International |
Address | East Hanover, NJ, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services,Food and Beverage Manufacturing,Manufacturing |
Expires | 2023-05-31 |
Posted at | 1 year ago |
- This is a hybrid role out of East Hanover, NJ*
- Consult MDLZ Global Creative, Site, and Content Production teams to unsure all data capture requirements and creative is optimized
- Co-Lead rollout of Global CRM Phases 2 (Define) and 3 (Deploy) with current agency partner
- Support and participate in Privacy and Compliance workstreams
- Primary contributor to MDLZ strategic partner for 3 key workstreams identified in our primary Business Units
- Work with Global CX Digital teams and external partners to ensure Data Collection, CRM and Value Exchange, and that Content and Creative is part of all planning discussions
- Provide strategic thought leadership and consulting on the development, implementation, analysis, and scale of a Global vision, capabilities, outputs, and the required shared services.
- Establishment with Insights and Analytics on a Global (but Brand specific KPI) learning agendas
- Co-lead primary relationships with technology (Google) and media partners (Google, Meta, TikTok, Twitter etc)
- Partner closely with CX Global Consumer Data Activation Lead (UK Based) to maintain integration and one voice across capability and broader Data strategy
- Management of the development, implementation, and Measurement to deliver against to Global agenda
- Given scope and complexity of current/future activities, role will support/report to Director, Global Marketing Data Strategy and CRM Lead on below priority tasks and specific workstreams:
- Coordination of all channel strategy relative to campaign activation prioritizing Email strategy, segmentation, creative development, content plan, deployment, optimization, and analysis
- Work with Global JBP partners to ensure that consumer data captured is being best leveraged and scaled
- Contribute to development of a CRM “Playbook” with all necessary education and use cases. Participate in BU training sessions
- Ensure Data capture and learning from current Brand CRM/DTC efforts are benchmarked / implemented
- Our culture is one where collaboration, independence, focus, and consistent presence are critical to the success of the work and this role as much (if nor more) than skill set and experience.
- Working knowledge of ad tech ecosystem, CRM, digital, database, and data enrichment technology and products (Epsilon, Merkle) and builds (Google Ads/Cloud), Segmentation (Lytics, Mparticle) CRM Activation (HubSpot, Klayvio) and site infrastructure (Data Monks, MindTree)
- 10-12 years’ experience at either a consumer facing brand, Digital agency, consulting firm, or advertising technology company.
- Bachelor's Degree Preferred.
- Ability to both help craft a vision but also communicate to Marketing and Brand teams to ensure support of and integration of the work.
- Experience with leading and partnering with senior team members from Consumer Experience, Insights & Analytics, MarTech, and all agency partners.
- Development of complex and integrated digital and consumer engagement strategies where Data and Technology are foundational.
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