Senior Manager, Consumer Engagement

Title: Senior Manager, Consumer Engagement (PR, Influencer & CSR)

Division: Luxury Products Division

Department: It Cosmetics

Supervisor’s Position: VP, Brand Engagement & Customer Care

Number of Direct Reports: 1 - Coordinator

Location: NJ, 111 Town Square Pl Jersey City

Job Summary

The Senior Manager of Consumer Engagement will be responsible for developing creative and business-driving influencer marketing strategies for IT Cosmetics with a focus on the skincare portfolio.

The Senior Manager will also be responsible for managing the brand’s go-to-market tactic execution across Advocacy & Influencer Marketing, Influencer Affiliate Marketing, Eventing and Cause Marketing.

This person will also partner closely with cross-functional teams including Social & Content, US Marketing and the Consumer Activation teams to maximize US initiatives and will co-manage external agency partners to develop all influencer marketing programming.

This role reports into the VP, Brand Engagement & Customer Care and will work closely with the assistant manager and coordinator to execute best-in-class Advocacy & Influence strategy and tactics. This role has one direct report – Assistant Manager, Brand Engagement.

Responsibilities

The role of the Senior Manager will include (but is not limited to) the following responsibilities:

Overview

• Manage all Influencer Marketing initiatives with a focus on skincare as well as aspects of the brand’s go-to market 360 plans from strategy, through activation and reporting results both internally and on Traackr
• Directly manage Assistant Manager and mentor coordinator and closely collaborate with social media leads and Customer Care lead to ensure cohesive storytelling across all Brand initiatives.
• Develop Advocacy & Influencer strategy to drive brand love, awareness, and conversion to support key business priorities
• Co-manage A&I budget and product forecasting

Influencer Marketing Management

• Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management companies.
• Support and attend Influencer-related L’Oréal USA wide taskforces as well as industry events as needed
• Oversee competitive analysis reporting to ensure ITC is acting as a leader in the space
• Oversee the updating & maintenance of influencer database on Traackr
• Lead or manage the influencer negotiation/contracting and briefing process directly with influencer managers, internal legal team, and any 3rd party influencer agencies
• Collaborate with BE Sr. Manager on sparking influencer content in an agile manner in partnership with the consumer activation team.
• Oversee always-on nano/micro influencer strategy to increase awareness and advocacy and pull insights in timely manner to pivot as needed.
• Co-manage top-tier/VIP strategy and talent in partnership with Sr. Manager.

Earned Mailings

• Strategize with full A&I team on full year mailer strategy that is sustainable and meets brand current business strategies.
• In partnership with Assistant Manager, manage vendors and fulfillment center to execute large volume of influencer product mailers and requests
• In partnership with Assistant Manager, track mailer metrics
• Approve seeding strategies with a focus on skin & any cross-axe mailers as well as mailers for nano influencers. This includes but is not limited to product forecasts and inventory oversight for all new and existing product launches

Eventing

• Lead event recap and report on ROI
• Primary lead for all event agency RFP and overall management.
• Lead the event strategy for skin to create unique eventing experiences that builds brand love and fuels advocacy
• Oversee Production company and lead all communication and feedback
• Lead invite outreach on behalf of the brand in partnership with the team
• Oversee development of internal invite lists, event ROS, attendee facebooks, etc.

Reporting & Presentations

• Co-Lead the quarterly CE Team report featuring key influencers wins & strategies and reporting back on key metrics and ROI surrounding influencer marketing programming
• Assist in dissecting and reporting back on DBPI, CoolIQ, etc.
• Analyze and share insights from the L’Oreal USA CDMO/COE reports that highlight influencer activity internally and externally
• Develop and deliver GTM strategies with a focus on skin to US team
• Assist in development of reports and presentations for company & divisional leaders

Job Requirements

• Ability to analyze data in terms of conversion and content performance
• Ability to travel when needed
• Ability to prioritize and multi-task
• Strong understanding in budget management
• Well-versed in the influencer space, including familiar with key talent and content trends
• Managerial experience preferred (either direct report and/or management of agency)
• Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team
• In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms like BeReal
• Strong understanding and passion for the beauty and cosmetic industry
• Strong relationship with creators and management teams
• Experience with negotiation and managing vendors and partners
• Familiar with affiliate marketing platforms like ShopStyle, RewardStyle and MagicLinks
• Strong written, oral, and interpersonal communication skills
• 7-9 years of experience in public relations/communications in agency or in-house, excluding internships. Experience in beauty communications preferred
• Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.
• Bachelor’s degree in related field

What’s In It For You

• Access to Mental Health & Wellness Programs
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Salary Range: $117,300-$164,200

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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