Consumer Insight Manager Jobs

Position Summary

The purpose of this position is to grow brand relevance and sales by unlocking growth through powerful research, consumer insights and analysis.

Role & Responsibilities

• Interface with consumers and customers in support of consumer insight strategies and marketing programming
• Responsible for the delivery of customized reporting and analysis of category information
• Ensure all marketing and advertising programs and digital materials are DISCUS compliant and oversee that external partners/vendors are knowledgeable of any and all DISCUS post audit needs and processes
• Play a key role in the delivery of strategy and tactics of overall annual brand plans
• Develop actionable insights for the categories and product lines
• Monitor competitive market data and be the consumer trend expert
• Develop comprehensive knowledge of category/consumer insights and best practices to create solutions to satisfy brand strategies and objectives
• Deliver all research assets on time and on budget with tremendous attention to deadlines and detail
• Analyze consumer scorecards and research

Key Competencies

• Judgment--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Managing People--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR & Marketing department: US/Mexico/PUK/PCAN/Dublin US & UK Distilleries
• External: Agency Partners & Advertising/Creative/Social Media/PR

Knowledge And Experience

• Detail oriented and organized, with exceptional prioritization skills.
• Food and beverage experience or fast-paced agency experience
• Bachelor’s degree required, MBA a plus
• Programming skills (ability to hack together solutions)
• Excellent written and verbal communication skills.
• Experienced in media planning tactics
• Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities
• Ability to effectively communicate with senior management, supervisors, and peers, internally and externally.