Senior Manager Email Marketing

As the Senior Manager, Email Marketing, you will play a pivotal role in ensuring client satisfaction and loyalty through the delivery of exceptional services. You will be responsible for managing the day-to-day operations of our digital marketing support functions and providing best practice guidelines. This role requires direct interaction with both internal and external key stakeholders, where you will present and execute strategies for our clients. Additionally, you will oversee the execution of tasks by other team members.

Staying abreast of emerging trends and technologies in the email marketing landscape and integrating them into dentsu’s offerings to enhance client satisfaction will be a crucial aspect of your role.

Quality assurance is a significant task within this role. You will be responsible for ensuring flawless execution and delivery of campaigns, regardless of their scale and complexity.

Responsibilities:

• Campaign Reporting: Generate comprehensive reports on campaign performance.
• Campaign Design: Provide practical advice on campaign lifecycle decisions for colleagues and clients.
• Best Practice Consultancy: Stay up to date with industry news, optimization techniques, controls, measurement, DPA and privacy, GDPR.
• Training: Deliver hands-on and virtual training sessions, support workshops, and participate in knowledge-sharing sessions.
• Governance and Control: Manage and execute deliverables with competence, continuously improving quality assurance and governance processes.
• Data Design: Act as a campaign data subject matter expert, seeking ways to utilize client data for streamlined and efficient journeys.
• Migration and Implementation Planning: Collaborate with a larger campaign team to prepare materials, campaigns, and other deliverables for migration.
• Campaign Execution: Independently document, build, test, quality-assure, deliver, and hand over campaigns.

In addition, you will work closely with internal teams to support and train in Email Campaign Development. Serve as an expert on email best practices, ensuring compliance with industry standards and new practices. Provide guidance on best practices to internal and client teams. Participate in business process due diligence and documentation, present to key stakeholders, and contribute to client pitches and business development initiatives.

As the Senior Manager, Email Marketing, you will directly manage a team of 15-16 people, providing leadership and guidance to drive team success.

• Good knowledge of Klaviyo ESP or similar campaign automation tools, as well as experience with Hubspot, Flowdesk, and email analytics tools.
• Proficiency in understanding data and its implications for campaign success.
• Competence in managing client communications and expectations.
• At least 3 years of experience in a similar role.
• Ability to independently manage and execute multiple complex campaigns to the highest standard.
• Excellent communication and problem-solving skills.
• Knowledge of HTML (desirable).

Preferred Qualifications:

Previous experience in an agency environment with excellent coordination skills to manage cross-agency project delivery teams, including creative, campaign, and planning experts, to deliver high-performance email services.

We are excited to welcome a highly skilled and motivated individual who can deliver outstanding results by coordinating diverse teams, managing personnel, and actively contributing to client pitches and business development opportunities.

The anticipated base salary range for this position is $78,000k-$110,000k. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape societywww.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.