Senior Demand Generation Analyst

We are currently seeking a self-motivated, hard-workingSenior Demand Generation Analystwho has detailed Digital Marketing experience with a data driven/performance based approach.

TheSenior Demand Generation Analystwill be responsible for formulating and implementing Multi-channel Digital marketing strategies forCoolibar.

MAJOR RESPONSIBILITIES – Senior Demand Generation Analyst:

• Develop and execute the paid growth media strategy in partnership with the Director of eCommerce.
• Partner with CRM on audience development in relation to new customer acquisition.
• Stay abreast of new trends, tactics, tools, and partners that can help us deliver a first in class digital strategy
• Brief the creative team for campaign goals and requirements.
• Work closely with the content manager and creative team to establish winning messaging and assets.
• Ensure successful measurement and attribution to build a clear view of our best performing campaigns, and marketing’s overall impact on customer growth.
• Manage and report KPI’s (CAC, LTV, etc.) and attribution modeling for channels. Build, monitor and report on all paid KPIs, and provide strategic recommendations based on performance metrics
• Collaborate with our Product, Creative, and Brand Marketing teams on product launches
• Manage paid acquisition across all existing channels (paid social, search, display, video: Facebook, Instagram, Google, Snapchat, TikTok, Pinterest, YouTube), with accountability for CAC goals.
• Employ data-driven strategy in order to optimize campaign efficiency (CPL, CPA, CAC) while delivering against growth targets.
• Collaborate with e-Commerce team for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements

EDUCATION & EXPERIENCE:

• Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
• Hands-on experience managing paid search and paid social campaigns
• Data driven and analytically focused, you narrow in on the most important KPIs and ruthlessly optimize them with continuous testing and improvements
• Bachelor’s Degree required
• Proven track record successfully managing acquisition budgets and taking a company through an intense growth period.
• Experience with tagging and tracking Google Analytics, Google Tag Manager, and funnel optimization
• Deep knowledge of executing large-scale digital campaigns across Facebook, Instagram, Google and Bing
• Ability to influence and interact with senior management
• 4+ years direct experience executing paid media marketing and lead-gen/demand generation
• Must be fluent in English