Senior Coordinator, Social Media

As a key member of The North Face Marketing Team, the Senior Coordinator, Social Media is responsible for the execution of content across social platforms. This role will lead the tactical planning and calendar management of all content that lives on our global social properties including Instagram, YouTube, TikTok, and Pinterest.

You will be involved in campaigns from start to finish as an internal champion and evangelist for the best ways engage with our social community. Building loyalty and brand love will be a key objective of the role through sharing compelling, brand right content that is entertaining and visually appealing.

You’ll work closely with sports marketing, brand, creative and paid media so collaboration is key. Finally, this role will be responsible for tracking community growth and content performance to identify trends and learnings that shape future content.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.
• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Senior Coordinator, Social Media

How You Will Make a Difference

What you will do:

• Leads the day-to-day execution of content on The North Face social channels
• Leads community management efforts, engaging in daily dialogue with the brand’s fans and followers.
• Supports regular social reporting, analyzing campaign performance to ensure KPIs are met + optimizes our strategy in real-time based on insights and learnings
• Writes thoughtful campaign briefs that produce social-first content, driving engagement
• Works closely with our brand team and athletes to tell inspiring stories
• Maintains the global content calendar + collaborates with international teams to highlight content from around the world

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

• BA/BS in Marketing, Communications, or related field. Or equivalent years of education and experience
• 2-3 years of experience running social media for a brand
• Strong verbal and written communication skills
• Organized, flexible, and collaborative
• Strong project management skills
• Deep understanding of the outdoor community. A passion for hiking, climbing, snow sports or trail running required as you will be the voice of the brand on social media.
• Expertise with TikTok and other short-form video content
• Highly driven with a positive, high-energy, team-oriented attitude
• Familiarity with analytics and putting together reports. Experience with Sprinklr a plus.
• A passion for the digital space and eye for what makes good content
• Rigorous attention to detail
• Understanding of social media creative best practices

Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Pay Range:

$75,168.00 USD - $112,752.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.