Social Media Manager (Hybrid)

About Nite Ize

Nite Ize is a Boulder-based company that distributes over 500 innovative products worldwide to the largest retailers in the world. We pride ourselves in being fun and functional, trusted and innovative, and obsessively dedicated to making products that are not only guaranteed for life but guaranteed to improve your life. We are focused on creatively solving everyday problems through inventions like the Spotlit pet light, Steelie magnetic phone mounts, Gear Tie reusable rubber twist ties, S-biner dual carabiners and more!

Our customers reflect back to us what we strive to put out in the world:

• 86% believe Nite Ize is unique and different from other brands - "Some of the most innovative, useful and just plain cool products available anywhere."
• 85% agree Nite Ize makes products that make my life better - “Your gear is indispensable for all of my life - my car, bike, kayak, phone, toolbox, etc.”
• 86% rate Nite Ize as a trustworthy company - "Above and beyond expectations! Your folks and products are spot on in helping people."
• 83% say Nite Ize is committed to making the highest quality - "I love this company. Well-engineered, tested and dependable products that always keep me coming back."

And our own team would tell you the best parts of working at Nite Ize are:

• Loyalty – amazed by the number of 10+ year employees.
• And don’t forget our on-site gyms and office dogs!
• The people! We’re a work hard and play hard group that is not in competition with one another.
• Exciting and fast-moving environment that is full of energy.

Our success is rooted in integrity and in keeping our promises to each other and to our customers. Nite Ize provides employees an exceptional workplace that is respectful and considerate. We value our employees, and, in return, our employees have been the key contributors to our success since 1989.

Our Social Media Manager is essential to the success of our Marketing efforts. Through planning and managing Nite Ize accounts on multiple social media platforms, connecting with customers, influencers and more, this person is critical to driving brand awareness and engagement.

The position for Social Media Manager will be open until filled.

Key Responsibilities for Social Media Manager

• Tracks, analyzes, and presents analytics reports to gain insight on traffic, demographics, and effectiveness; utilizes this information to positively affect future outcomes.
• Manages donation requests generated on niteize.com, and leverages participation on social media.
• Works with content creators such as influencers, photographers, and bloggers to develop branded content.
• Builds meaningful connections with existing and potential customers and encourages community members to engage with the Nite Ize brand through dialog and messaging.
• Partners with Nite Ize Marketing Manager to effectively promote organic and paid content across all social media platforms, including in Ads Manager.
• Creates and maintains company social media pages and profiles through on-going monitoring and updates. Moderates user-generated content and messages appropriately, based on company and community policies.
• Writes, develops, and strategizes online content production and scheduling. Generates, edits, publishes, and shares content daily (original text, images, video). Partners with team members to create video content for social media promotion.
• Builds and executes social media strategy through research, benchmarking, messaging, and audience identification.
• Creates and implements social media marketing plan and editorial calendar.
• Collaborates with other departments to manage company reputation, coordinate promotions, and increase reach. Assists with crisis management including bad reviews and negative news communications, to support a positive brand presence.
• Manages and contributes to the Nite Ize Blog.

Bachelor’s degree in marketing, communication, or related field.

3 or more years’ experience in digital marketing and social media.

Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)

Knowledge and experience using Facebook Ads Manager.

Preferred knowledge and experience with CSS platforms for page and blog building.

Knowledge of project management and web design best practices.

Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.

Strong written and verbal communication skills.

Ability to balance multiple priorities simultaneously and re-prioritize as needed in a fast-paced environment.

Familiarity with social listening, scheduling, and reporting software.

Must be able to communicate fluently (read, write, and speak) in English.

Must be 18 or older to apply.

Work Hours: Hybrid, flexible schedule with on-site and work-from-home days. This is a regular, full-time benefits-eligible position.

Hiring Compensation for Social Media Manager: Hiring pay: $55,600 - $62,000 annual salary DOQ.

Nite Ize offers a comprehensive, voluntary benefits program which includes:

• Life/AD&D
• Matching 401K Plan
• Vacation and Sick Leave
• 8 Paid Holidays
• Short-term and Long-term Disability
• Discounted pricing on Nite Ize products
• Voluntary Flexible Spending Accounts and/or Health Savings Account
• Medical, Dental, Vision
• Fitness Facility and Professional Trainer Discounts
• Pet Insurance
• And more!

Social Media Manager Reports to: Vice President of Marketing