Social Media Manager Jobs

Overview

As one of the largest Food Banks in the United States, Food Bank of the Rockies is passionate about ensuring every community member has the resources they need to thrive. Supporting our Colorado and Wyoming communities begins with passionate, mission-driven individuals.

Founded in 1978, Food Bank of the Rockies was originally known as the Colorado Food Clearing House. Operating from a 900-square-foot schoolroom in Northwest Denver, the fledgling organization collected bread from a nearby Safeway store, our first food donor, and distributed it to Little Sisters of the Poor, our first partner agency. Today, Food Bank of the Rockies has extended its reach across Northern Colorado, providing food and supplies to more than 800 hunger-relief programs.

Food Bank of the Rockies has over 200 employees at distribution centers in Denver, Wyoming, and the Western Slope.

Reporting to the Director of Digital Innovation at Food Bank of the Rockies, the Social Media Manager works collaboratively and strategically to help manage the social media presence for the Food Bank of the Rockies. The Social Media Manager will develop social media content that supports the organization’s social media strategy, while staying on top of current trends and industry best practices that will push Food Bank of the Rockies’ digital engagement forward. This position includes strategic creation, curation and publishing of content as well as capturing the voice of Food Bank of the Rockies in social post copy.

The Social Media Manager will create, schedule, and post social media content to the main Food Bank of the Rockies social media channels, as well as social media channels for our Western Slope and Wyoming locations. Additionally, you will monitor and respond to social media comments, always seeking ways to strategically engage audiences.

This role is perfect for someone who loves digital marketing and engagement strategies, believes in the power of social media, is excited by ever-changing innovations in the space, is addicted to tracking impressions and engagements, takes pride in providing stellar customer service, and is eager to share stories that resonate with audiences.

We value diversity and inclusivity and are thus always looking to diversify our staff with an eye toward race and ethnicity, sexual orientation, gender, and age, among other areas. Candidates who bring such diversity are encouraged to apply.

Mission: We ignite the power of community to nourish people facing hunger

Values: Service; Integrity; Diversity, Equity & Inclusion; Collaboration; Innovation

Primary Responsibilities:

• Runs paid boosts of social media posts
• Explores creative ways to successfully drive audience engagement
• Using Sprout Social (or similar tool), regularly monitors relevant activity on and off our channels
• Seeks ways to build a closer connection between our organization and audiences
• Collaborates with other Food Bank of the Rockies personnel and departments for promoting events, activities, and initiatives on social media
• Collaborates and identifies relevant outside organizations and social media influencers to foster beneficial partnerships on social media
• Tracks and analyzes social media data for strategic insights into performance and future recommendations
• Remains flexible and willing to handle other marketing and communications duties as assigned
• Creates audience-centered, strategic, meaningful, and engaging social media content
• Provides suggestions/recommendations for improvement to tools and processes
• Regularly identifies emerging social media trends for possible implementation
• Monitors comments and direct messages across social media platforms (Facebook, Twitter, etc.), responding when appropriate
• Delivers stellar and rapid support for people making inquiries about food distributions or other organizational efforts
• Collaborates with the Marketing and Communications team on content and strategy
• Recommends and implements new channels/platforms
• Assists the Digital Storyteller to capture photos and videos to highlight on our social media platforms, with occasional travel to Western Slope and Wyoming Distribution Centers

Required Knowledge, Skills, and Abilities:

• Ability to read and understand social media analytics and identify areas of success and improvement
• Exercise independent judgment, think critically and strategically, collaborate with others, and follow through to execute projects and program requirements
• Ability to coordinate and prioritize multiple tasks
• Self-directed and results-oriented
• Excellent organizational, time management, and follow-through skills
• Comfortable working both independently and collaboratively
• Excellent knowledge of social media platforms, features and functionality, and awareness of emerging platforms
• Show strong teambuilding and interpersonal skills
• Demonstrates compassion and sensitivity
• Proactive and independent problem solver
• Ability to communicate persuasively and articulately both verbally and in writing
• Excellent communication skills
• Strong customer service orientation
• Commitment to fulfilling the Food Bank of the Rockies mission and positively representing the brand both internally and externally

Work Environment:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to stand, walk, sit, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs, balance, stoop kneel, crouch or crawl, talk or hear and taste or smell
• Occasionally lift or move up to 25 pounds
• Frequently operating and navigating a vehicle within rural communities
• Using office equipment such as a computer, mouse, keyboard, printer
• Indoor office environment, occasionally; outdoor work environment frequently.
• Use specific vision abilities, including close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
• Sitting and standing for long periods, walking intermittently

Required Qualifications:

• Bachelor’s degree or equivalent work experience preferred
• 4-5 years of professional experience managing social media for an organization
• Experience with third-party scheduling tools such as Sprout Social preferred
• 4-5 years of professional storytelling experience, including capturing phone and video content for digital distribution, and writing short-form copy
• Ability to read and write in Spanish a plus
• Comfort working with Canva or other graphic design tools preferred
• Experience running paid ads or boosting posts preferred

Expected Hours of Work:

This is a full-time, exempt position. Work schedules may vary each week and consist of weekdays, evenings, and Saturdays. Due to the nature of social media, occasional hours outside of regular working hours may be required so that urgent outbound information, as well as inbound questions, may be addressed efficiently.

Classification: Exempt

Reports To: Director of Digital Innovation

Location: Denver

Compensation: $73,000 - $76,500 annually. Eligible for up to 6% annual bonus.

Benefits:

• Volunteer Hours
• 401(k) retirement with company match
• Paid Parental Leave
• Medical, dental, vision
• Bilingual Incentive
• Paid Holidays
• Paid Time Off

Thinking about applying?

True passion and excitement for making an impact are just as important as work experience. We encourage you to apply even if you feel you don't check every box in this posting.

Food Bank of the Rockies is an Equal Opportunity Employer (EOE), M/F/D/V/SO.