Senior Content Strategist (Remote)

Location: Remote
Job Type: Contract
Compensation Range: $50 - 55 per hour

Our client, a leader in the financial services industry, is looking for a Sr. Content Strategist to join their Enterprise Digital Experience & Content Strategy team!
In this role you will create and maintain meaningful and relevant experiences across all of our client's digital properties. Centering around Content Strategy, UX Design, UX Research UX Production, Web Analytics and Website Management, the team continuously enhances user experiences to achieve evolving business goals with innovative digital solutions.
In this role you will develop Enterprise content needs, support our client's divisions on their content strategy, and contribute to the execution of content strategy efforts for websites, blogs, and campaigns, create content briefs, research keywords, conduct search engine optimization (SEO), manage content development for brand and channel marketing partners.
Responsibilities:

• Research trending topics using SEO tools and perform in-depth research on those topics.
• Develop content briefs and provide editorial oversight for articles and web pages created for channel SEM programs.
• Collaborate with outsourced services and freelance relationships.
• Conduct keyword and competitor research, page audits, SEO optimizations, measurement and reporting in SEO/content strategy offerings and SEM programs for channel and brand partners.
• Create content strategy for new website content, web updates, and optimizations to support stakeholders across the marketing organization.
• Stay informed on financial services related topics in the news.
• Ongoing measurement of content and website performance and the production of monthly and quarterly reporting.
• Maintain working knowledge of applicable business, procedures, products, industry tools and trends.
• Attend planning meetings with stakeholders to understand the business, program objectives, and timelines.

Qualifications:

• Campaign Management
• Ability to work under pressure of fast deadlines.
• Experience developing strategy and content for brand new webpages and web sections.
• Experience in the financial services industry
• Knowledge of web content best practices, both for copy and layout.
• Strong editing skills.
• Preferred Qualifications
  
  • Experience in the financial services industry
  • Experience with Semrush & GA360
  • Experience with Drupal CMS
  • Knowledge of AP Style
• Understanding of search engine optimization (SEO) best practices.
• Experience with Drupal CMS
• Content Management
• 2 years of professional writing experience.
• 3-6 years creating strategy for webpages.
• Experience with video or other multimedia content.
• Experience with Semrush & GA360
• Organizational skills and extreme attention to detail.
• Exceptional communication and relationship building skills to collaborate with internal and external stakeholders.
• Knowledge of AP Style
• Skills:
  • Content Management
  • Campaign Management
• Bachelor's degree in communications or relevant field, or equivalent experience.

JOBID: 992185