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Content Writer/Social Media Strategist

Company

University of Maryland
Address , College Park, 20742, Md
Employment type FULL_TIME
Salary
Expires 2023-06-25
Posted at 1 year ago
Job Description

Posting Details

Posting Details

Position Number:
128356

Title:
Writer

Functional Title:
Content Writer/Social Media Strategist

Category Status:
33-Exempt Regular

Applicant Search Category:
Staff

University Authorized FTE:
100

Unit:
ARCH-School of Architecture, Planning, & Preservation

Campus/College Information:
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.



Position Summary/Purpose of Position:
The University of Maryland School of Architecture, Planning and Preservation (MAPP) seeks a full-time writer with experience writing news and feature stories to join its team.
The ideal candidate is self motivated, inspired and detail oriented, enjoys working collaboratively, has a strong interest in the built environment, and can execute multiple projects simultaneously with minimal supervision.
Reporting to the head of the school’s communications team, the writer will produce news and feature stories about faculty, staff, students, alumni, partnerships, research, academics, achievements, development, scholarships and events with an awareness of the communications goals for each audience.
The stories will be distributed via school publications, social media, press releases, and other communication channels and the writer will ensure that content is informative, engaging, and understandable for the intended audiences.
The writer will proactively develop relationships with research centers, staff, faculty, and Ph.D. students to identify potential stories that meet the school’s communications goals, assisting as needed with copywriting for marketing materials, ads, speeches, media advisories, fact sheets and other school writing needs.
Write news stories and profiles
  • Support MAPP Communications in maintaining the school style and tone; copywriting for a wide range of marketing campaigns and projects and, occasionally, for award applications, public relations campaigns, and related projects as required.
  • Produce engaging news and short and long-form feature stories about MAPP’s faculty, staff, students, alumni, partnerships, research, academics, achievements, events, and more for electronic and print media.


Write copy to support communication projects.
  • Write social media posts to share and promote news, content, campaigns, philanthropy stories, and other information and schedule posts. Actively monitor social media, and engage with and proactively grow the school’s online community
  • Write copy for marketing materials, course descriptions, social media posts, speeches, and other school writing needs. Share content highlights in the newsletter and promote on social.
  • Find and implement keywords to improve Google ranking, and pursue Google snippets

Relationship Building, Workflow, Planning
  • Proactively develop relationships with research centers, staff, faculty, and Ph.D. students to foster news sharing and awareness of collect ideas for potential stories. Schedule and conduct interviews with faculty, staff, students, alumni and others as part of the writing process.
  • Participate in team meetings and other planning conversations to understand the broader communications objectives and what stories and articles would support these; identify and suggest stories that support the school’s communications goals; and log the progress of stories and writing projects in the team’s workflow system and provide status updates.

Minimum Qualifications:
Education:
Bachelor’s degree
Experience:
1 to 2 years of experience in professional writing/editing, communications, journalism, or public relations.

Preferences:
Preferences:
  • A strong interest in built environment topics, plus an ability to comprehend research and academic writing and translate it for different audiences, including the general public.
  • Experience maintaining a high level of quality control through writing, reviewing, editing, fact checking and proofing own work.
  • Ability to build productive, cooperative relationships with colleagues, faculty and staff members, students, alumni, the media and others.
  • Experience with scripting and editing.
  • Experience writing in an academic or higher education environment.
  • Proven ability to write interesting, accessible copy about complex information for a nontechnical audience.
  • A collaborator who is comfortable interacting with colleagues and the public.
  • Experience tailoring writing and finding stories that support audience goals.
  • Demonstrated ability to juggle multiple projects under the pressure of lastminute deadlines and changing priorities.

Additional Certifications:

Additional Information:

Job Risks
Not Applicable to This Position

Physical Demands
n/a

Posting Date:
04/20/2023

Closing Date:
05/06/2023

Open Until Filled
No

Best Consideration Date

Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.