Senior Analyst Jobs

What You’ll Do

Reporting to the Media Group Director, the Senior Analyst will play a critical role in delivering great work to our higher education and nonprofit/cause clients by developing measurement and testing plans, QAing campaign set up and tracking for media campaigns, monitoring campaign performance, and analyzing data from multiple sources to provide actionable insights and next steps.

The Town Hall office is located in midtown Manhattan, and we are working in-office three days per week. Remote candidates are not currently being considered for this role.

Sample Day-to-Day Responsibilities

• Analyze and benchmark performance across channels, media properties, and creative executions
• Assess existing market research and develop research plans; help interpret research findings and identify actionable insights
• Provide insights to Media, Account, and Creative teams to develop campaign strategies and tactical recommendations
• Drive industry leading intelligence through the development of innovative A/B tests and experiments
• Design segmentation studies, concept tests, market simulations, brand lift/tracking studies
• Participate in internal and client-facing meetings as needed
• Package campaign insights and reports for clients, recommend actionable next steps that will improve performance and drive business results
• Ensure the appropriate data points are being collected from all data sources during campaign execution, confirming that internal teams and clients are measuring campaign performance correctly
• Develop actionable optimization recommendations that drive campaign KPIs and achieve client business goals
• Develop strategic testing plans based on client goals to maximize both performance and learnings
• Analyze and interpret marketing program results to drive future client marketing strategies

Requirements

• Strong organizational, communication, and project management skills
• Demonstrated ability to develop “test and learn” recommendations
• Proficiency with systems such as SQL and Python Expose to evaluate the measurement of both Direct Response and Brand Awareness campaigns
• 5-7 years of experience working in a data-based role in an agency setting
• Ability to understand how to navigate & leverage data from GA4, CRM systems, etc.
• Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
• Experience with higher education and/or nonprofit organizations a plus
• Ability to visualize and interpret large volumes of data
• Experience using Big Query

Benefits

We offer a competitive base salary and a range of benefits and perks:

• Special access to New York City’s arts and entertainment scene
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Paid family leave
• Starting salary range $110,000 - $120,000, commensurate with experience
• Life and disability insurance
• Wellness resources

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Meals on Wheels America, No Kid Hungry, ADL, and Columbia.

Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.