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Seller Email & Push Marketing Manager
Company | Etsy |
Address | Brooklyn, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-05-20 |
Posted at | 1 year ago |
Company Description
- Use HTML and Braze to build and deploy email and push campaigns, and triggers and experiments to briefs and specifications. This may include: Building HTML templates with personalized content and / or Braze Canvases
- Work with our Database Marketing team to target key seller cohorts with personalized messaging and content at scale
- Continuously improve processes and efficiency to ensure the team remains agile and responsive to the business.
- Delivering and maintaining analytics reporting that measures the performance of each campaign on a daily, weekly, monthly, and annual basis.
- Occasionally working outside of normal business hours such as weekends, late nights, or early mornings depending on campaign launch times.
- Execute longitudinal and multi-variant testing across multiple audiences and launch experiments to optimize the channel performance with a focus on meeting or exceeding CRM goals, including seller growth.
- Sharing daily and weekly updates on your work and your progress towards goals.
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
- Drive and lead Seller Email and Push marketing, developing the roadmap and prioritizing CRM programs to deliver on seller goals through continuous iteration and experimentation with a cross-functional team.
- Co-create channel tactics including planning and developing our marketing calendar in alignment with core stakeholders delivering and leveraging insights to improve the performance of campaigns and overall Etsy customer experience.
- You have built sophisticated multi-channel strategies, experimentation roadmaps, and have strong technical experience in Marketing Automation Platforms and third-party email providers (Braze preferred), especially orchestrating omni-channel messaging journeys.
- CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.
- 5+ years direct marketing experience with proven success in executing highly targeted email and push marketing programs in a fast-paced environment.
- Some SQL knowledge is required.
- Intermediate HTML skills
- Organized, efficient, and inventive leadership with advanced problem solving skills, outstanding attention to detail, effective communication skills, and excellent time management abilities.
- Accountability to deliver high quality work and are proactive to share new ideas with peers and leadership.
- The basics of data segmentation and data attribution
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