Public Relations Assistant Manager 1

Public Relations Assistant Manager

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Job mission

The Public Relations Assistant Manager is a vital part of the department in driving the brand’s overall awareness through public relations initiatives to generate qualitative visibility for the Maison in North America, as well as supporting global opportunities taking place in the region. The role requires a dynamic, experienced, and team-centric individual to support in managing Public Relations initiatives and programming in North America.

Main Accountabilities/objective Of The Position

This role will be accountable for spearheading international and regional Cartier press requests and photoshoot, as well as executing brand-building activities for key product & brand image categories – including supporting editorial initiatives related to home and eyewear, regional boutique press coverage and image events, as well as seasonal projects. The person will also support on the watches and jewelry category in collaboration with another Assistant Manager on the team. This person must have proven experience in handling multiple projects simultaneously and be comfortable and successful in a fast-paced environment with their hand on the pulse of the competitive landscape.

Reporting to the PR Manager supporting key product categories, regional boutique press & brand image initiatives, the PR Assistant Manager will be a key contact for internal and external contacts.

Key Responsibilities

• Develop and maintain working relationships with editors, e-influencers, agents, key stakeholders and vendors in the luxury, fashion & trade spaces.
• PR lead for all topics surrounding international photoshoots and all the logistics it involves.
• Support PR Manager in the development of broader strategies and pitching of in-depth, key feature stories & large-scale editorial projects for regional outlets.
• Work closely with HQ PR office in Paris to support year-round communications strategies that coincide with global initiatives, including press presentations, pitching stories about the Maison and key products, etc.
• Own, maintain, and present measuring systems of growth utilizing DMR (editorial) and Traaker (influencer activations) to ensure effective strategies – identifying strengths as well as areas for growth. Analyze missed opportunities and strategize on how to course correct. Main point of contact for all reporting and analytics related to scope.
• Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and local influencer campaigns. Introduce both traditional & forward-thinking ideas.
• Liaise and partner with NA commercial, marketing & communications teams on local strategies to create buzz and awareness in local markets across the regions.
• Measuring and reporting impactful coverage linked to PR initiatives and photoshoots to be shared with key stakeholders internally and at HQ.
• Ensure Cartier is held to the highest standards & brand positioning across all PR activities for North America (NA).
• Partner with PR Manager in developing focused and elevated strategies for NA to increase brand awareness, exposure, and editorial coverage for the Maison, including exclusive product launches, boutique activations & brand image initiatives.

Qualifications:

• Established industry & editorial relationships in the luxury, creative, fashion & trade spaces.
• 3-5 years of marketing or communications experience with understanding of luxury media, editorial landscape with a focus in regional outlets, and industry behavior
• Proactive, flexible, organized, and hardworking
• Ideal candidate will be a motivated team player with the ability to multitask while prioritizing a dynamic workload.
• Provide a consistent, professional, and diligent internal & external experience while managing project expectations.
• Excellent verbal & written communication, interpersonal skills & presentation
• Combination of creative & strategic thinking with ability to identify opportunities.
• Uphold keen understanding of Maison’s image, values, and goals.
• Bachelor’s Degree preferred.

WE OFFER

We care about our associate’s health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

At Richemont, We Craft the Future!

Expected base salary range: $75,000-$100,000.

Salary will be negotiated based on relevant skills and experience.