Next Gen Dtc-Engagement Solutions Assoc Manager

Overview

We are PepsiCo

PepsiCo is one of the world's leading food and beverage companies with more than $67 Billion in Net Revenue and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 22 brands that each generated more than $1 Billion in annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world. PepsiCo's strength is its people. We are over 250,000 game changers, mountain movers and history makers, located around the world, and united by a shared set of values and goals.

We believe that acting ethically and responsibly is not only the right thing to do, but also the right thing to do for our business. At PepsiCo, we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. We call this Winning with Purpose. For more information on PepsiCo and the opportunities it holds, visit www.pepsico.com.

Global Strategy & Transformation at PepsiCo

The Strategy and Transformation function plays a critical role in accelerating PepsiCo’s sustainable growth by driving strategic choices and delivering breakthrough capabilities for some of the most challenging issues facing the company.

We generate fresh and disruptive ideas to support top-line and bottom-line growth and drive the organization to make resource allocation decisions to build competitive advantages that maximize value for PepsiCo and deliver customer and consumer experiences through disruptive innovations including value chain modernization and digital transformation.

Joining PepsiCo’s global Strategy & Transformation function will enable you to experience the breadth and depth of PepsiCo’s global portfolio and build a deep understanding of both the business and the industry. Whether you decide to remain in Strategy and Transformation or pursue a leadership position in another function, the experience provides incredible possibilities for a dynamic career at PepsiCo.

The Global Direct-to-Consumer (DTC) team

Next Generation Direct to Consumer (withing Strategy and Transformation) is a newly formed team designed to help PepsiCo realize its next phase of growth. DTC will define and build innovative ways to directly connect with consumers creating more smiles with every sip, bite, and click. The group’s mission is to grow consumer lifetime value (CLV) across our portfolio through acquisition, retention, and engagement fueling PepsiCo's growth, 2B over 5 years. The DTC team will leverage external/industry knowledge and expertise and building partnerships across key teams withing the organization to create unique, advantaged platforms for PepsiCo.

Through direct consumer engagement, we will build 1:1 consumer relationship via differentiated consumer value exchange/value propositions through the deployment of a direct-to-consumer network enabled by direct-to-consumer digital products powered by an intelligent consumer data platform building the necessary capabilities and culture to evolve from product and costumer centricity to also becoming consumer centric.

These include:

• Connecting with our consumers through meaningful, fun, community-oriented activations across Web 2.0.3.0 and the metaverse
• Activate “Test and Learn” to scale
• Unlock Power of 1—full portfolio of PepsiCo
• Extend Consumer Lifetime Value (CLV)
• Define and build global rewards platform for PEP, leveraging existing
• Activating direct engagement with our consumers thorough first party consumer data
• Improve brand affinity

The group will build new direct-to-consumer business as well as connect our existing D2C business through building common platforms for areas like capturing and enriching consumer data to expand consumer lifetime value by providing more comprehensive, valuable insights, and building necessary direct-to-consumer value chain components and tools.

The group will also become a central place for the D2C organization across the enterprise to connect and create an active community based on learning and knowledge sharing, generating new ideas (crowd sourcing), and improving existing efforts.

Responsibilities

• Ensure NDA and SOW’s are in place and accessible to key constitutes
• Collaborate with Director, Engagement Solutions to explore future growth opportunities across all existing touchpoints.
• This Hyrbid role can be based in our US hub locations: Plano, Purchase, or Chicago**
• Ensure compliance and change management with CDP (consumer data platform) Identify, assess and enable ways to leverage, update and activate off those data signals driving enhanced personalization at scale and consumer centricity
• Work in a highly collaborative & cross-functional environment, including NA/Global counterparts on commercial and communication initiatives.
• Enrich the value of consumer data, connections, and consumer engagement to enhance marketing activations and optimize media spend.
• Assist in building out CDP playbooks and onboarding markets to CDP usage and education
• Identify white space opportunities to optimize and enhance consumer data acquisition.
• Design and pilot innovative consumer solutions that deliver an exchange of value to increase consumer lifetime value and fuel CDP efficiency.
• Amplify team achievements by submissions to internal PEP/ external awards (BAM, Bevvies, Digiday, Smarties, ANA, Genious, etc.)
• Support building/sharing out monthly/quarterly learnings with STL (Global CMOs, Insights and S&T LTs )
• Manage and influence marketing leads, legal, IT, and PR to remove obstacles for PEP brands

Compensation and Benefits:

• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
• The expected compensation range for this position is between $81,000 - $ 135,600 based on a full-time schedule

Qualifications

• Have a strategic mindset
• 5+ years in a marketing role, 2+ years in CPG company preferred
• Comfortable in highly ambiguous, new space
• Agile with outstanding project management skills
• Experience partnering with multiple business functions and managing cross functional teams towards shared goals
• Excellent project management skills
• Strong consumer advocate and ability to influence decisions
• Disruptive thinker and innovator. Ideal candidate continually challenges the conventional practices + status quo – bringing in new agencies, an outside-in POV + consumer centricity
• Creative, Highly innovative, intellectually curious, and a self-starter
• Extensive digital experience – Preferably understanding of Web 3.0/metaverse, changes to consumer landscape and journey
• A solution-oriented individual with a strong measurement backbone
• Strong initiative and results orientation
• A team player, who thrives on working collaboratively in a highly matrixed environment
• Strategic thinking and creative problem solving
• Bachelor’s Degree required;
• 3+ years extensive digital experience (understanding of workings with social platforms + data requirements)
• Should be analytical and a decisive thought leader with excellent managerial skills
• Clear communicator, who can deliver insights in an engaging, fresh, and impactful manner ability to “manage up”

Note : COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement