Marketing Manager Jobs

Why Sweetwaters?
Sweetwaters is a loved and recognized premier coffeehouse founded in Ann Arbor, MI. For over 29 years we’ve been serving real ingredient focused beverages - it’s in our DNA, culture, and why we are so passionate about our products. We have more than 30 cafes in over 11 states. We work with franchisees and our corporate cafes team to support our growing Sweetwaters family. Our team is a positive, fun-loving bunch, who love their day everyday! If you’re looking to enjoy what you do, work hard, and laugh with your team, join us in our journey of growth.
Career for a Creative & Intelligent Strategist
Sweetwaters has a rewarding opportunity for a Marketing Manager. Can you think outside of the box? Are you a creative problem solver? Do you have a love to not only succeed but win too? Are you a strategic planner & negotiator? Can you positively encourage and coach franchisees?
If you answered yes to all - we want you! Bring your skills, talents, and drive and join our team. We will provide a fun place to work, a competitive salary and benefits, and resources and support to advance within our company.
How You’ll Make An Impact
The Marketing Manager will be responsible for helping franchisees increase sales and profitability through engagement in our existing marketing programs and sales channels. Additionally, you will continually develop new programs and strategies to increase the competitive edge of the brand and franchisees.
This involves leveraging cross functional work and expertise from internal team members and external agencies to develop strategies and sell-in platforms to drive adoption with franchisees. In the role, you would be responsible for:

• Terms and conditions apply and benefits may differ depending on position
• Managing franchise development efforts to expand franchise leads and growth of the business
• Paid vacation and holidays
• Project management skills: Strong organizational skills are a must, along with the ability to lead cross-functional teams to deliver large-scale initiatives
• Leading cross-functional teams to roll out new marketing programs/initiatives, new vendors, and new tools to franchisees
• Bachelors' degree
• Strong Communicator: You will need to make difficult marketing concepts readily understood, anticipating and addressing the concerns of busy business owners, thus making it easy for franchisees to engage
• Health insurance
• Serving as a liaison between franchise community and marketing leadership in order to bring valuable insights and feedback that will assist in ensuring programs and initiatives are delivering anticipated results
• Employee discounts
• Developing relationships with franchisees, engaging with them to improve their business performance
• Evaluating franchise program participation and performance; driving improvement on key performance indicators
• 1-2 days remote is possible after training
• Must be authorized to work in the U.S. Benefits
• Crafting program enrollment structure for franchisees and work to increase efficiencies for franchisees to engage in marketing programs on an on-going basis What You’ll Need
• Minimum of 5 years of relevant marketing, sales and/or account management experience
• Analytical Skills: This position requires the ability to dive into the data to figure out not only what is happening but why. You must be able to use data to create a compelling case for action
• Influencing Without Authority: You will need to build strong relationships with peers and superiors across multiple departments, leveraging internal resources to bring insight and best practices to franchisees
• Leadership: Will often be asked to go beyond the normal boundaries of this role and assume a greater responsibility to drive overall performance of the business
• Integrity and Trust: Must be able to quickly gain the respect and trust of our franchisees by demonstrating competency and expertise and working in a collaborative way to achieve win-win solutions

Sweetwaters provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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