Marketing Manager Jobs

27000 Evergreen

Lathrup Village

48076

JOB SUMMARY

The Marketing Manager will oversee and execute marketing, advertising, public relations and communication campaigns and initiatives across a variety of traditional and digital platforms. This position will manage 2-3 direct reports. Reports directly to the Chief Marketing Officer. This position is very hands-on, providing the opportunity to delegate, but also be a key contributor. If you like the flexibility to be creative, think on your feet, and work collaboratively with a team to develop and deploy strategies for multiple brands (Credit Union, Mortgage, Insurance Agency and Foundation), this could be the opportunity for you.

• This is not a remote position. Must be able to work in the Lathrup Village, MI office.*

ABOUT YOU

• Curious | You’re a learner that enjoys staying informed about the market, industry trends, and competitive landscape.
• Experienced | You have 3+ years of professional experience in a marketing leadership role.
• Ambitious | You are self-motivated with the ability to anticipate problems and follow through to complete tasks successfully.
• Creative & Analytical | You like to exercise both the creative and analytical sides of your brain.
• Timely | You are efficient, enjoy setting priorities, and operate with a sense of urgency.
• Collaborative | You’re keen on collaboration and enjoy working with a team of people to get the desired result.
• Agile | You like fast-paced environments and are adept at balancing multiple projects at the same time.

KEY JOB RESPONSIBILITIES

• Monitor analytics for web, email, and other digital tools.
• Assist with the creation of the marketing budget and help manage the allocated dollars to maximize return on investment.
• Collaborate with various leaders to ensure integrated marketing efforts fully align with needs and goals.
• Research, analyze, and monitor financial, competitive, technological, demographic and behavioral factors to identify and capitalize on new market opportunities.
• Becomes/is an advocate of The Michigan First Way, supporting all facets of it, including complete fulfillment of Our Promise, 5 STARS Service, SOLVE IT and our ISMs. Fosters a positive demeanor and image through professional representation in all contacts with both, team members and members. Consistently reflects and displays each of our “ISMs” in daily job performance, as well as in all business interactions while executing on our goals and initiatives. Learns and utilizes EMEC (Every Member’s Experience Counts) in day-to-day responsibilities when communicating with members only.
• Social media oversight and reporting for paid and organic content.
• Assist with the development and deployment of market and member surveys, analyze results and make recommendations based on findings.
• Assist with the development and execution of strategic plans to drive growth and increase market share for all Michigan First brands.
• Ongoing oversight of Michigan First websites. Ensure they are always up-to-date and continue to be an accessible, valuable and easy-to-navigate resource. Plan and oversee SEO and SEM. Evaluate and implement interactive lead generation programs.
• Oversee corporate branding guidelines to ensure adherence across the organization.
• Develop advertising and promotional campaigns, including concept creation, drafting headlines, writing copy and working with a graphic designer to bring concepts to life.

LEADERSHIP RESPONSIBILITIES

Carry out leadership responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training team members; planning, assigning, and directing work; appraising performance; rewarding and disciplining team members; addressing complaints and resolving problems. Demonstrate a commitment to our “Leader Code of Conduct.”

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience managing websites, social media, and advertising campaigns, including content creation, campaign development/launch, segmentation, goal setting, tracking and reporting.
• Exceptional and effective writing, editing, and verbal communication skills.
• Bachelor’s Degree in marketing or related field.
• Familiarity with vendor management, contract negotiation and media buying.
• Proficiency in Word, Excel, PowerPoint, and Outlook.
• Strong organizational skills and ability to handle multiple tasks and meet deadlines.
• Knowledge of basic functions within the Adobe Creative Suite a huge plus
• A proven track record of successfully leading a marketing team. The ability to mentor, motivate, inspire and coach team members to perform at the highest level.
• Attention to detail and problem-solving skills.
• Highly creative person with the natural ability to develop fresh ideas and effectively present them to others to gain support.
• Experience managing relationships with third-party vendors, including external agency partners, mail/print vendors, designers, etc.
• Experience using email marketing platforms and CMS systems.

Michigan First Credit Union was founded more than 90 years ago by educators and now delivers world-class service to more than 185,000+ members at our branches throughout Michigan, and we’re growing! We offer financial solutions for every life stage and seek to positively transform our members’ lives through personalized service that meets their unique needs.

Simply put, Michigan First Credit Union’s sole mission is to provide the highest quality member experience. Working here, you’ll get to participate in a strong culture centered around service, professionalism, and growth.

Michigan First highlights

• Industry leader in community support and charitable giving through the Michigan First Foundation
• 35 locations spanning the Lansing area, Grand Rapids and Metro Detroit.
• Over $1.5 Billion in assets
• 500 team members
• Member Services Call Center operates 24/7/365

Awards Michigan First Credit Union has been the proud recipient of

• 2022 Michigan Veterans Affairs Agency - Certified Veteran Friendly Employer - Bronze Level
• 2022 Best & Brightest in the Nation
• 2021 Credit Union of the Year by NAFCU (National Association of Federally-Insured Credit Unions)
• 2022 Channel 4 - Vote for the Best - Mortgage Lenders (1st Place)
• 2022 Detroit Free Press Top Workplaces
• 2022 Best Credit Unions to Work For
• 2022 Channel 4 - Vote for the Best - Credit Unions (1st Place)
• 2022 Best & Brightest in Metro Detroit
• 2022 Crain’s Coolest Places to Work in Michigan
• 2022 Best & Brightest in West Michigan
• 2022 Forbes Best in State Banks and Credit Unions
• 2022 Best Companies Group

Benefits and perks of joining our award-winning team include

• Very competitive pay
• Wellness initiatives and events throughout the year to help team members stay healthy
• Free, state-of-the-art fitness center at our Lathrup Village headquarters with exercise equipment, showers and locker rooms
• Low-cost medical, dental, and vision benefit options. Employer-paid life and disability insurance
• Opportunities for pay increases, incentives and profit-sharing, based on performance
• Loan discounts for certain secured and unsecured loans and mortgages
• Tuition reimbursement for both Undergraduate and Graduate degree program
• Onsite bowling center
• 401(k) - 100% match up to 5% deferral
• Onsite subsidized top notch Cafe 26 for team members' use
• Access to a complimentary concierge service that assists with nearly any item on your to-do list

Michigan First Credit Union is an Equal Opportunity Employer.