Marketing Manager Jobs

FloraCraft Corporation, the worldwide leader in the fabrication of floral and crafting products, has the following immediate openings:

Marketing Manager

Are you a creative thinker that loves telling stories and wants to work in a fast paced, highly collaborative, fun environment? This position works with internal and external resources on various tasks in Marketing, particularly the promotion of an award-winning brand and CPG strategies to establish and maintain the relationship of FloraCraft with the DIY floral user. This person is digitally-centric, creative, curious and enjoys storytelling to help consumers celebrate life’s big and little moments.

Job Responsibilities

Digital Content Creation & Management

• Manages web-based, digital asset management system. Uploads product and project assets to the Third Light Chorus site, metatags new images and creates easy access for internal and external customer requests.
• Provides styling direction and execution of digital content creation for publication on owned channels and customer’s e-comm websites. This includes trend analysis, ideation with Design Team, videography, photography, copywriting, and editing.

Shopper Marketing & Sales Support

• Lead monitoring and reporting of shopper insights to achieve maximum efficiency for CPG campaigns.
• Develops sales training and materials targeted at translating product features and benefits into customer value.
• Collaborates with sales and product teams to develop in-depth product communications and tools to engage consumers along their entire path-to-purchase online, in store and on-pack.

Website & Social Media Management

• Updates and maintains existing websites to deliver a consistent digital experience across each platform. Includes updating existing pages to follow style guides, adding newness, organizing content and photo editing.
• Oversees company's interactions with the public by developing and implementing social media content strategies. This includes analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.

Email Marketing

• Responsible for planning, designing, executing, and optimizing end-to-end email marketing campaigns.

Corporate & Employment Brand Management & Public Relations

• Develops, executes, and maintains branding strategy developed in partnership with the Public Relations Team, Executive Committee and Human Resources.

Other

• Performs and assists in other marketing-related tasks as directed.

Education / Experience Requirements

• Experience working with syndicated data services and Google Analytics a strong plus.
• Knowledge of or ability to learn PowerBI, Plex, Magento, DotDigital, Third Light, Basecamp and other web-based and website software.
• Software: Microsoft 365 Office, Microsoft Teams, intermediate to advanced proficiency in Microsoft Excel, Word, PowerPoint, and Adobe Creative Suite.
• Experience in highly detailed project coordination and tracking.
• Experience in graphic design software, such as Adobe Photoshop, InDesign and Illustrator.
• Bachelor’s Degree in Marketing or related studies or equivalent of 3-5 years related CPG experience or training within consumer packaged goods, or equivalent combination of education and experience.

FloraCraft Corporation offers a competitive wage, exceptional benefits, and the opportunity to work with a great team in a fun environment.