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Company | Elevance Health |
Address | Dearborn, MI, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-08-29 |
Posted at | 9 months ago |
- Type: Full time
- Date Posted:Jul 12, 2023
- Job Family: Product Management
- Req #: JR81042
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- Serve as a single point of contact on campaign issues and resolution.
- Track, analyze, and manage metrics and resources to execute projects within timeframes, budgets, and quality measures.
- Develop, execute, track, and optimize integrated multichannel marketing campaigns consisting of direct mail, social/paid digital advertising, text, push, outbound telemarketing, member facing collateral, video, print materials, etc.
- Identify “moments that matter” in member journey and make recommendations for ways to use marketing and communications to alleviate pain points.
- Lead development of marketing collateral to support marketing plans.
- Collaborate with operations to include promotional messages in operational communications to members.
- Build integrated and targeted B2C (business to consumer) marketing plans to drive customer engagement.
- Coordinate the development and review of communication materials with appropriate resources. Provide leadership and direction to marketing support, creative staff, and external partners.
- Analyze results and make changes to execution plans for improved campaign performance and ROI.
- Recommend, implement, collect, interpret, and report on status and key performance indicators (KPIs) for projects.
- Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
- Strong oral, written, and interpersonal communication skills as well as partnering, project management, problem-solving and analytical skills.
- Customer experience (CX) and journey mapping experience.
- Healthcare, insurance, or pharmacy benefits experience preferred. This experience can be either managing employee benefits for a large company, or with a pharmacy benefits manager (PBM).
- Experience creating and executing successful marketing campaigns.
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