Marketing Data Analyst (Remote)

Be a Part of our Team!
Join a working family that is dedicated to the mission of the work we do!
Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.
Position Overview
The Marketing Data Analyst will be responsible for evaluating the impact of our demand generation and integrated campaigns, measuring end-to-end marketing funnel performance, producing dashboards to monitor our critical metrics, and performing analyses to optimize marketing performance.
We are looking for someone who has a passion for marketing and data, thinks creatively to find solutions and is passionate about the latest trends in Marketing and technology. This person must be self-motivated and driven to improve his/her marketing analytics skills.
Specific Roles & Responsibilities

• Stays current and knowledgeable of data and analytics technologies. Continually monitors analytics platforms to ensure data gathering, governance and best practices are maintained.
• Works with channel managers and creative team on insights that will drive higher user engagement and conversions both online and offline.
• Explores data continually to find trends, identify potential issues, monitor MQL progress and identify areas for data quality improvement
• Develops and maintains dashboards on website, campaign and funnel performance and reports to stakeholders on a regular cadence. Analyze performance and provide thoughtful recommendations for optimizations.
• Tracks acquisition channels against business targets/OKRs.
• Delivers ad hoc analysis, dashboards, measurement, and uncovers actionable insights to inform business decisions.

Qualifications

• Strong attention to detail
• Advanced level user in Excel
• 1+ years' experience in performance / growth marketing analytics, preferably in a B2B, multi-product environment
• Experience with Bizible, SFDC, Google Analytics / GA4, Google Tag Manager, Marketo, Google Data Studio, Looker, Tableau and/or Gravity Forms is a plus
• Bachelor's degree, preferably in Marketing, Data Science or similar
• Highly collaborative with strong communication skills - verbal and written - with the ability to break down complex topics into simple solutions and ideas
• Comfortable with ambiguity and can translate unclear requests into actionable next steps
• Proficiency working with / querying relational databases

Why Teaching Strategies
At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.
Let's open the door to your career at Teaching Strategies!
Some additional benefits & perks while working with Teaching Strategies
Teaching Strategies offers our employees a robust suite of benefits and other perks which include:

• Voluntary life and critical illness insurance
• Health insurance benefits
• Competitive compensation package, including Employee Equity Appreciation Program
• Paid parental leave
• 100% paid life, short and long term disability insurance
• Pre-tax medical and dependent care flexible spending accounts (FSA)
• 401k with employer match
• Tuition assistance and Professional development and growth opportunities
• Unlimited paid time off (which includes paid holidays and Winter Break)
• 100% remote work environment

Teaching Strategies, LLC is committed to creating a diverse workplace and is proud to be an equal opportunity employer of Minorities, all Genders, Protected Veterans, and Individuals with Disabilities.