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Company | Western Museum of Mining and Industry |
Address | Greater Colorado Springs Area, United States |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-07-03 |
Posted at | 11 months ago |
The Marketing, Communications & Rentals Coordinator’s primary responsibilities include the development and implementation of promotions and media relations for the museum and its programs, including the creation and implementation of marketing events for both members and the general public and the marketing and coordination of our campus’ unique rental spaces.
Qualifications (Ideal candidate would have)
*B.A. in marketing, communications, or related field
*Experience in marketing planning and an understanding of marketing basics
*Execute strategic direction and development support tools
*Proficiency in Microsoft Outlook, Word, Excel, and Publisher
*Experience with Google analytics, website editors, social media platforms
*Demonstrated ability to prioritize, meet deadlines, make decisions, and be flexible
*Attention to detail with the ability to maintain professionalism under pressure
*Exceptional skills with the ability to work on multiple projects simultaneously
*Excellent communications skills in both oral and written content
*Ability to work with a wide range of individuals with a positive, friendly attitude
*Willingness to advocate for the museum, its events, activities, and mission
Knowledge and Skills
Marketing
- Negotiate contracts with third party advertising forums, media buys.
- Follow the museum’s plan for uniformity in message and presentation, including branding, templates, tag lines, and logo usage. (Manage branding standards)
- Manage the museum’s marketing budget.
- Design, co-create, or oversee marketing pieces and materials.
- M aintain database of advertising contacts and media contacts.
- Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion organizations.
- Invite media to regional events and serves as onsite media contact.
- Initiate media opportunities including on-air interviews and feature stories.
- Analyze the success of current marketing strategies, then adjust as necessary.
- Use the following marketing strategies to promote the museum: Digital & online marketing , Promotion , Branding , Media , Market research , Advertising.
- Identify, develop, and evaluate marketing strategy yearly, based on knowledge of establishment objectives, market characteristics, and current marketing plans.
- Ensure valid, accurate content, including website, press releases, and media kits.
Communications
·Implement the museum’s communication strategies and work toward maintaining and improving WMMI’s public image.
·Systematicplanning, implementation, monitoring of all the channels ofcommunication between the museum, media, and partner organizations.
·Disseminate new communications connected with the museum, including sending information to social media channels and other communication platforms.
·Write and distribute press releases to television, radio, websites, and newspapers.
·Produce museum newsletter for online and/or postage distribution.
·Write and edit online articles for museum’s website and associated local blogs.
·Maintain the museum’s website, make changes as needed.
·Use basic desktop publishing, graphic design, photo editing, and more to communicate museum events and info.
·Respond to information requests from workers, shareholders, and the public.
·Build and maintain professional relationships with community organizations.
Rentals & Events
- Develop promotions for current & new rental programs and special events.
- Keeps records of museum programs, participants, and outcomes.
- Design, plan, implement and manage museum events. Coordinate between departments for these events. Communicate and advertise these programs.
- Works with Executive Director and museum staff to arrange rentals and plan events.
- Monitor and evaluate the effectiveness of an event or the rental customer experience.
- Negotiate contracts with vendors at events and with venue renters.
- Serves as the community face for museum programs, rentals, and events.
- Support museum operations when necessary
Expectations of all staff members, you shall be able to:
·Enthusiastically explain and advocate for the mission and vision of the WMMI
·Contribute to a respectful, constructive work environment.
·Be available for most special events, especially all of October.
Application Process:Please email your resume and cover letter to Grant Dewey at [email protected]
This position is full–time with a flexible schedule Mon – Sat. 8 am to 4 pm time window.The hours per week average 32 - 40 and may flex over 40 hours per week for events, especially in October.The pay range is $14-20 per hour based on experience and capacity.
Employee Benefits: Working in an educational, team environment; Matching simple IRA, Semi-Flexible schedule; Paid sick days*, Accrued vacation*, some Holidays* (Full Time*)
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