Marketing Automation Developer Jobs

One of our leading healthcare client is seeking an experienced Marketing Automation Developer to join our dynamic Consumer Marketing Operations team. In this role, you will play a crucial part in designing, implementing, testing, launching, and tracking marketing automation journeys and campaigns using Salesforce Marketing Cloud. Working closely with the Loyalty & Retention Marketing team, engineering teams, and other cross-functional partners, you will translate business requirements into impactful marketing automation solutions. We are looking for a candidate with a strong technical background who can understand and optimize complex multi-channel journeys and automations within Salesforce Marketing Cloud.

Role and Responsibilities

• Personalize the user experience by creating dynamic content using Ampscript.
• Partner with the engineering and data science teams to develop and execute implementation plans, including defining data flows to and from Salesforce Marketing Cloud (SFMC).
• Work collaboratively with stakeholders to meet business requirements for marketing campaigns.
• Serve as a trusted and strategic marketing technology subject matter expert (SME) for the marketing team and cross-functional partners.
• Create data extensions and develop data pipelines for journey ingestion, segmentation, and dynamic content purposes.
• Utilize SQL queries to segment data from our data warehouse and populate data extensions for automation purposes.
• Build end-to-end journeys and automations using Salesforce Marketing Cloud, including requirements gathering, design, implementation, testing, launch, and tracking.
• Collaborate closely with the Marketing Automation team members to ensure effective campaign architecture and streamline team processes.
• Construct informative dashboards and reports to keep stakeholders updated on campaign results.

Skill Requirements/Preferences

• Demonstrated ability to execute successful projects with minimal guidance
• Excellent communication and organizational skills. Strong ability to work cross-functionally
• Being flexible and comfortable in a fast-paced, constantly changing work environment
• Critical thinker with creative solutions to solve challenges and meet business requirements
• Familiarity with Agile software development process a plus
• Prior involvement in QA process and understanding of end-to-end testing practices
• BS /BA or equivalent experience (master’s degree a plus)
• Strong project management skills. Ability to manage multiple complex projects simultaneously.
• Proficient with SQL, AMPScript, HTML, CSS, (SSJS a plus)
• 5+ years of technical experience with marketing campaign development, preferably in Salesforce Marketing Cloud (ExactTarget)
• Proficient use of Confluence and JIRA
• Experience leveraging SFMC APIs for both data integration and transactional communications