Marketing Automation Manager Jobs

Manager, Marketing Automation - Email, SMS, CRM - GreenFig

About GreenFig

GreenFig is a market-driven education company that provides colleges, universities, and other education-focused organizations with turnkey, certificate courses focused on high-growth “codeless” careers. As a female-led startup, our mission is to help individuals develop the credentialed skills, know-how, and applied experience they need to thrive in careers they’ll love.

We’re proud to partner with leading higher ed institutions such as the University of Arizona, the University of Nevada, Las Vegas, the University of California Santa Cruz, and many more to help our students build in-demand, recognizable credentials.

About the role

We’re looking to add a high-powered, passionate Manager, Marketing Automation - Email, SMS, CRM to our small, but mighty team. We value humility, collaboration, transparency, diversity, and most of all, grit. Sound interesting? Read on.

About you

You sweat the details! You are someone who has every I dotted and T crossed. You understand that a comprehensive marketing automation strategy has to work holistically, considering all other variables and engagements. You also have a drive for constant improvement and optimization. You are driven to solve the “puzzle” of the levers we can pull to gain a 1% incremental improvement every week, in order to drive game-changing growth over time. You believe in using data - both quantitative and qualitative - to better understand the problems our customers are facing and which marketing automation strategies, tactics and messages will drive them to take action and convert - ultimately letting the CUSTOMER (and their data) tell YOU how to build the most efficient acquisition funnel. You understand that marketing is a team sport and only through collaboration with other talented players can we execute and win.

About the Role: Manager, Marketing Automation - Email, SMS, CRM

Email (Hubspot)/SMS (HeyMarket)

• Analyze and report on email/SMS KPIs including deliverability, open rates, click rates, conversion rates, and opt-out rate with a focus on driving improvements to support our business goals
• Executes a comprehensive email strategy that engages new subscribers and improves retention and engagement
• Collaborate with copywriters and the growth marketing team to determine which content and messaging will drive conversion
• Acts as the in-house technical lead for ESP improvements and technical management
• Establish reporting and QA processes to ensure all communications are 100% accurate
• Lead audience segmentation strategy, personalizing and automating email/SMS campaigns based on user content affinities and behaviors
• Develop and continuously optimize automated email/SMS campaigns that are triggered by high-intent actions along the customer journey (for example: Welcome Nurture Series and “Last Chance” to join upcoming cohort)
• Establish an ongoing CRO (conversion rate optimization) initiative to design and deploy multivariate tests in the email/SMS channels to identify wins and progressively optimize for revenue growth

CRM (HubSpot)

• Own all email/SMS workflow management, optimization
• Collaborate with the operations and engineering team to ensure data continuity within CRM system
• Become intimately familiar with CRM and contact information architecture and schema

Analytics

• Review competitor marketing automation flows and evaluate their strategies and positioning while creating effective counterstrategies
• Participate and collaborate with the marketing team to identify campaigns, assets, strategies, and tactics to optimize conversion, growth, and efficiency up and down the funnel
• Develop and track metrics and success criteria for all marketing automation programs and activities
• Collaborate with data analyst and CMO to define relevant analytics dashboards and reporting to better optimize channels, targeting, creative, etc…
• General

Requirements

• Love to roll up your sleeves to GSD.
• You believe in the power of a team.
• You’re reading this job description thinking, wow, that’s me. Let’s do this.
• Direct and transparent.
• Collaborative, flexible, problem-solver.
• You’re no bullshit.
• You live for outcomes/results.
• You dig working remotely.
• You see the value of diversity.
• You are incredibly detail-oriented.
• Highly collaborative and communicative.
• You have never said, “that’s not my job.”

Interested candidates email GreenFig CMO: [email protected]