Managing Director, Marketing Science

Overview
About Annalect
Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
Annalect believes that as the world moves more and more towards ‘everything digital’, the need for our leadership in specialized areas to understand the world of media around them is critical. Our clients are building this cross-channel knowledge…and so must we.
Our team understands that they are one team serving one set of clients. The need for collaboration, shared accountability for deliverables and true partnership has never been greater and needs to come from the top.
Qualifications
Required Skills And Qualifications

• Media agency experience is preferred, but not essential
• In depth knowledge and hands-on experience with audience segmentation and analytics tools
• Media analytics experience and familiarity with tools and vendors including, but not limited to, DCM, IAS/MOAT, YouTube, DMPs, Nielsen DAR and other media performance, viewability/valid/on-target and audience reporting platforms and tools
• Public sector experience preferred. but not essential
• Experience in utilizing media mix and attribution modeling and calculating media spend ROI is essential
• Demonstrated ability to introduce, sell in and roll out new data technology or platforms that advance client’s marketing
• Ability to drive change both internally and externally to find new ways of thinking to solve difficult business challenges
• Excellent communication and interpersonal skills essential
• Record of driving optimizations to media and influencing planning with data-driven insights
• Solicits new industry concepts and tools that will help grow and enhance client businesses
• Excellent strategic thinking and analytical skills essential
• Experience with presenting complex analytics in easy to understand, client-friendly decks with data visualizations
• Familiarity with market research (e.g. custom survey research, advertising testing or tracking, new product research, etc.) is required

Responsibilities
Position Overview:
The Marketing Science Lead provides thought leadership and vision for integrating data-driven insights across all aspects of media for one of Omnicom's most important clients to drive marketing and sales performance. This role is responsible for delivering industry-leading data utilization and innovation that positions a this client at the forefront of data-driven media.
Now more than ever, marketers have an abundance access to data, analytics and technology but navigating those tools & resources can be extremely difficult. This candidate’s role and responsibility will require an entirely new skill set within industry fusing marketing and media with 1st, 2nd and 3rd party data sources for advanced audience segmentation, communication strategies and business solutions. Key responsibilities include ability to act as vital liaison between planning and activation teams across data modeling, paid social, paid search, programmatic and other teams.
The ideal candidate will balance a deep technical knowledge with an ability to clearly communicate complex solutions to non-technical people with varying degrees of comfort with data. As a partner to senior clients, the Marketing Sciences Lead will support the integration and unification of data, analytics and platforms across all client groups. They will bridge gaps in client knowledge and roles to ensure that new programs meet client needs and are efficiently rolled out and operationalized successfully.
This role leads critical audience analysis, profiling, measuring and optimizing across all media channels. This necessitates a deep knowledge of various audience profiling platforms from research tools to data management platforms. This specific client offers a unique opportunity to develop new and innovative ways to find new audiences, better understand and segment current audiences and to refine messaging and approach to reaching target audiences.
As a leader within Annalect, this position is the central point for integrating campaign and marketing performance reporting, analysis and optimization across multiple agency partners and clients. A view beyond media alone is required to integrate reporting and connect the dots across activation channels, platforms and partners. This role is responsible for driving collaboration across different operating groups and agencies to ensure that a singular and comprehensive POV is provided to clients.
Key Responsibilities
ACCOUNTABILITY: TAKE RESPONSIBILITY

• Know which tools and techniques to use, when to use them, and make sure that there is a positive return on the cost of using them
• Own the measurement plan and work with teams to ensure metrics are captured and tracked, and applied to the decision making process
• Provide leadership and advice on changing KPIs to keep up with changing client objectives, new technologies and new platforms to constantly ensure that the right metrics and measures are being utilized to drive business decision making
• Embrace the brand vision and essence and ensure that all recommendations and optimizations are on brand
• Communicate strategies and opportunities to all agency partners and client groups for transparency and knowledge sharing
• Thorough understanding of individual client brands’ challenges, consumers and long term goals
• Understand consumer needs, behaviors and journey and be able to represent their needs to agency partners, vendors and clients

DELIVERABLES: OPERATIONALIZING DATA DRIVEN PLANNING

• Audience profiles, analysis and recommendations for targeting and messaging
• Data matched audience segmentation for planning, creative insights and programmatic buying
• Present POVs and recommendations for new technology platforms, vendor offerings and other innovation that is focused on actual business needs and challenges
• Data-infused communication planning support grounded in business goals and objectives
• Integrated and information reports that communicate opportunities and recommendations for optimizing campaigns in flight and post-flights
• Align with client’s consumer research and analytics groups to leverage their data and insights for communications planning implementation
• Be aware of services and capabilities across Annalect and related Omnicom to represent full offering to clients as appropriate
• Custom designed Brand data strategies integrating both internal and external sources and utilities
• Consumer demand exploration to understand and identify short and long term business opportunity

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.

Compensation Range: $175,000 to $250,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living) . The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.