Manager Of Marketing Jobs

SUSHI MAKI

Founded in 2000, Sushi Maki is the award-winning leader in Japanese cuisine, offering premium-quality fare and relaxed dining atmospheres throughout South Florida.Passionate about providing the freshest and finest-quality sushi, Sushi Maki maintains uncompromising standards while putting a modern spin on the traditional sushi experience.Always environmentally aware, Sushi Maki was the first sushi chain in the United States to earn Marine Stewardship Council (MSC) certification, sourcing seafood from sustainable fisheries and promoting responsible ecological harvesting habits. With over 20 locations, including restaurants in South Miami, Dadeland, Coral Gables, Palmetto Bay, Coconut Grove, Kendall and Miami International Airport, as well as sushi stations in over a dozen Whole Foods Markets, the University of Miami, Nova Southeastern University, Florida International University and Baptist Hospital, Sushi Maki has grown steadily and achieved significant profitability.

Nearing our 25 year anniversary, the brand is just getting started and has plans for continued expansion.Its leadership has a lofty vision and expects continued success over the coming years in new markets and channels.Sushi Maki is committed to elevating its already strong leadership team to further enhance the brand and achieve business goals.

What Sushi Maki is About:

Our Passion: Spreading Goodness through delicious and sustainable sushi for the everyday

Our Core Values:

•Commit to Care

•Lead Through Service

•Be Open and Honest

•Pursue Improvement

•Celebrate the Good

OVERVIEW OF THE POSITION

Sushi Maki seeks a dynamic Manager of Marketing, Digital and Sales to envision, develop and activate a best-in-class, fully integrated brand, marketing, sales and engagement strategy that effectively navigates the intersection of consumer insights, product development, creative activation, impact communications, and public relations.The Manager of Marketing, Digital and Sales will prioritize new traffic growth, but will also focus on increasing frequency, with the ultimate goal of driving revenue and profitability through brick and mortar, Whole Foods and non-traditional locations.This individual is responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for the company.

As a critical partner to the COO, VP of Finance and the CEO, this leader will build capabilities and develop a roadmap for success with an integrated marketing strategy, enhanced sales capabilities, and a focus on digital, social and mobile engagement.

KEY DUTIES AND RESPONSIBILITIES:

•Work directly with founder/CEO and executive team on brand vision and marketing strategy

•Create and implement overall brand voice and personality/strategy, evolve brand platform

•Lead and oversee marketing planning, strategy, execution and measurement process

•Create and implement marketing plans/strategy for all promotions, campaigns, store activations, and new launches, and establish annual marketing budgets

•Develop and deploy strategic marketing campaigns within and across channels (digital, social, mobile, print/trade, field, CRM, etc.) to drive traffic and growth of the business

•Own, develop and manage all digital aspects of the business, including third party platform partnership relationships/adverting, email marketing strategies, website management/optimizations inclusive of SEO and SMS strategies, to generate brand awareness, consumer loyalty, direct online sales

•Measure, report and analyze data to optimize performance of content on website and digital marketing, including paid ads on social, print and third party platforms

•Manage agency relationships, including collaboration/strategic direction with social media, creative, PR, and/or buying agencies

•Build and lead a team of high-performance creative and marketing professionals

•Function as head Brand Ambassador and develop community relationships

•Note: Working remotely is not an option for this position.

KEY RELATIONSHIPS

•Reports to: COO

•Direct Reports: Creative/Graphic Resources (internal and external), Marketing Coordinator/Social Media; other external/ as-needed freelance resources

•Other Key Relationships:Director of Catering; COO; IT Team; VP Finance; CEO.

KEY SELECTION/SUCCESS CRITERIA

•Intuitively “gets” the brand and has the ability to creatively define a set of experiences across channels that add up to an exceptional brand expression

•Exhibits limitless creativity and demonstrates an ability to deliver “out-of-the-box” solutions that change consumer behavior and shift mindsets

•Thrives in a fast paced, urgent environment; highly adaptable to shifting priorities

•Builds close alignment with operations and finance teams

•Understands the integration process of implementation to end results

•Easily moves between big picture and nitty gritty of the business

•Strong project management skills, with ability to prioritize multiple projects at once

•Brand evangelist and business driver, not a “celebrity marketer”

•Able to engage others and strong presentation skills

•Demonstrates proven track record of creating and/or evolving a best-in-class, digitally led, integrated, brand experience capability within a company landscape that is consumer-facing and customer centric.

•Passion for learning and staying current on “all things digital” on the cutting edge of new digital strategies, trends and technologies

•Understand and navigate the nuances and expectations of a regional, founder-led, hospitality brand

Character and Personal Attributes:

•Mature, professional-minded individual with organizational abilities and able to prioritize and multitask

•Strong work ethic & comfortable “in the field” i.e. in Whole Foods and Sushi Maki restaurants

•Entrepreneurial self-starter; bias for action

•A low ego, hands-on and collaborative team player

•Have a personal passion for sushi and fun!

•Must personally identify with the Sushi Maki mission: Spreading Goodness, and embody Sushi Maki core values: Commit to Care, Lead Through Service, Be Open and Honest, Pursue Improvement, and Celebrate the Good.

•Restaurant Operations savvy a plus – having worked in restaurants would be a great to have

Experience Profile:

•5-plus years of progressive brand/marketing experience within image-driven, consumer facing companies known for creating emotional connections with their customers

•Track record of developing 360-degree customer engagement plans that leverage disruptive (digital, mobile and social) and traditional channels (email, direct mail, outdoor, media, print)

•Savvy in experiential and digital/social engagement vehicles

•Prior P&L responsibility

•Results-oriented with proven capability to marry quantitative analysis with qualitative assessment/measurement in program development, evaluation, and refinement

•Proven ability to build talent and supporting capabilities to support business objectives and growth and coach/mentor and motivate/inspire a high-performing team

Physical Requirements

•Some lifting and the movement of moderate loads require a 25-pound lifting requirement.

•Responsible for utilizing office equipment.

•Spends approximately 20% of his/her time standing and walking swiftly, therefore, he/she must have the ability to bend, stoop, kneel, and move freely using all limbs and seeing at close/long distances.

•Attend meetings, conferences, workshops, etc. as well as visit Sushi Maki locations, vendors, etc.; therefore, he/she must be able to travel autonomously, possibly to other geographical locations, in inclement weather, with little to no prior notification given.

•Must be able work under a high degree of stress on a physical, mental and emotional level; this includes performing work in a fast-paced manner and making timely decisions.