Content Marketing Manager Jobs

FitOn is the effortless way to stay healthy and active. From 5 minutes to 60+minutes, with a wide variety of classes and courses, your favorite fitness and wellness programming is at your fingertips. We are looking to create a community where individuals can be healthy and active on their terms through the power of fitness and wellness. FitOn’s B2B division, FitOn Health, helps consumers, employees, and health plan members be more active and live healthier lives by building a category-defining health & wellness platform with unique whole-health solutions.

SUMMARY:

We’re looking for a Content Marketing Manager to drive our content strategy and produce relevant and engaging content to help grow Fitbit Health Solutions’ business. The successful candidate has a deep understanding of the B2B content marketing landscape, and is passionate about bringing ideas about how compelling content can help drive conversations with our prospects and grow our business.

You’ll create short-form and long-form content (white papers, ebooks, infographics, blog posts, videos) for multiple distribution channels (email campaigns, website, social media, webinars & events) You’ll be part of the FitOn Health marketing team, and will collaborate closely with members of the broader team to tell compelling stories across all forms of content. Ready to tell our story? Read on and apply today!

RESPONSIBILITIES:

As the Content Marketing Manager, you will:

• Collaborate with designers to produce inspired work befitting the brand
• Oversee customer success story strategy by engaging with customers and developing assets that illustrate the success of our solution
• Use deep knowledge of B2B content landscape to continually pitch ideas for how best to use content to help drive our business
• Perform audits and gap analyses, measure content performance
• Develop and maintain content calendar to align with thought leadership strategy, lead generation campaigns and product launches
• Design social calendar and maintain brand tone of voice externally
• Support events and conferences by managing speakerships and helping to identify speaking opportunities
• Write & edit copy; manage copy writers & editors and production work streams
• Develop, execute and manage B2B content strategies to attract and nurture prospects

QUALIFICATIONS:

• Minimum 7 years’ experience in B2B content marketing
• Demonstrated strength in strategic approach to B2B content
• B2B and healthcare/carrier experience a must
• Exceptional written communication skills
• Ability to inspire, influence, and communicate cross-functionally across all levels of management
• Outstanding self-starting, time management, and project management skills to deliver results

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone can achieve the highest quality of health and wellness for life. If you have curiosity, passion, and a collaborative spirit, work with us, and let’s tackle health and wellness together!

FitOn is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, gender identity, sexual orientation, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation during the hiring process, please let us know.

FitOn is the largest health & wellness platform providing instant access to the widest variety of premium workouts and health experiences, all from world class trainers, experts and celebrities. We work with top health plans and 13,000+ enterprise customers to drive best-in-class engagement and an integrated solution for preventative care through our digital platform, expansive network of fitness studios and gyms, and condition management courses. FitOn has leading engagement with more than 12M+ members who have completed over 1 billion workout minutes on the platform

The base salary range for this role is $100,000 per year - $130,000 per year

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