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Manager - Influencer
Dallas, Texas, United States
Manager, Influencer – Dallas
Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Stop ‘gramming your breakfast bowl and keep reading.
Golin Dallas is hiring a Manager, Influencer with a specialty in Influencer Strategy and Engagement. You’ll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You’ll work with a rock star team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually-beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.
Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.
Our expertise ranges from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.
Sound like you want to “Go All In” with us? Here are the details:
What You’ll Do

• Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities
• Recommend the optimal influencer approach relevant to a client’s program objectives
• Foster and maintain productive and influential client relationships
• Sever as a liason between client teams and influencers to deliver mutually beneficial results.
• Develop influencer strategies across a number of industries, verticals, and brand programs
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement
• Cultivate a culture of support, growth and partnership among team
• Advise clients on and execute paid social media campaigns
• Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
• Regularly identify and vet new and up-and-coming influencers for current and future programs
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Manage off- and online influencer engagements including experiential and influencer events

Qualifications

• Bachelor’s degree in marketing, communications or related field with 3-5 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Passion for uncovering the latest digital marketing and social media platforms and tools
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
• A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
• Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Facebook, Snapchat, Twitter, Instagram and LinkedIn
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• Highly adaptable and ability to shift priorities in real-time to meet client needs
• Excellent verbal, written, presentation and problem-solving skills

Please note: Preferred location is Dallas, and we are open to considering qualified remote candidates in other locations.
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
Salary range: $55,000 - $95,000
Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected] . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.