Manager, Digital Marketing - Remote

Job Title 

Manager, Digital Marketing - REMOTE* 

• Must reside in the United States 

Position Type 

• Monday – Friday 
• 7 am to 4 pm or 8 am to 5 pm, PST 
• Full-Time, Exempt/Salary

  

Supervisory Responsibility 

This position has supervisory responsibilities 

  

Salary Range 

$70,000 – 100,000

 

Reports to 

Senior Director, Operations 

 

Desired Start Date 

ASAP 

  

Company 

At InBody, we proudly produce advanced health technology designed to make understanding and improving health and wellness accessible to everyone. From class-leading body composition analyzers to user-friendly automated blood pressure monitors, our goal is to equip health and wellness professionals with the tools they need to help clients and communities improve their well-being. 

 

  

The Digital Marketing Manager will oversee and spearhead all digital marketing initiatives, campaigns, and projects and support the digital marketing team by providing the environment, information, tools, training and habits they need to succeed in their roles and make lead generation and activation a massive success. This individual will work on and own a variety of projects and must have the ability to drive the project to the finish line. The successful candidate will demonstrate “analytic curiosity,” wanting to understand the why behind the what in guiding these programs toward revenue success through constant data noodling. It is crucial that the candidate thrives in our entrepreneurial company culture where change is constant, growth is immense, and opportunities are abound. 

Essential Responsibilities:

• Performs other related duties as assigned
• Maintains current knowledge of online marketing opportunities and trends, web analytics, paid media and SEO techniques,
• Identifies and recommends improvements and modifications to existing programs and adds new marketing strategies and opportunities
• Develop and oversee a performance marketing team to guide paid media budget usage
• Analyze, influence, and optimize our website, landing pages, blogs and external content
• Reports campaign results to management, addressing any questions or concerns
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness
• Manage freelancers, third parties, and agencies
• Develop and improve our marketing strategy to generate, and capture demand based on customer insights and data from existing channels
• Partner with sales development specialists on pipeline targets, campaign sequences, scoring, follow-up strategies, lead management, and reporting
• Ensures projects are completed on time and on budget

Supervisory Responsibilities:

• Oversees the daily workflow of the department
• Recruits, interviews, hires, and trains new staff in the department
• Handles discipline and termination of employees in accordance with company policy
• Coach and develop team members; provide constructive and timely feedback

Minimum Qualifications: 

• Experience with B2B and B2C marketing strategies  
• Passion for problem-solving and providing business insights
• Self-motivated, collaborative, organized and proactive, highly responsive, flexible, and adaptable when working across multiple teams
• A shown history of successful leadership in a high-paced team
• 5+ years of work experience in Digital Marketing / Demand Generation
• Data driven – understands data, what questions to ask to see what data, and how to generate insight from data
• Coachable – wants to improve, open to feedback, acts on feedback
• Bachelor’s degree, preferably in Marketing, Business, or Communications 

Desired Qualifications: 

• Experience with marketing tools such as Hubspot, Zapier, Klaviyo, & Google Analytics.
• Proven, quantifiable track record of positive effect on business growth
• Excellent storyteller and able to communicate your findings with clarity and precision, whether through writing or visualizations
• Enjoys shifting between IC and Management depending on initiative or campaign.

Benefits Summary* 

• Discounted Pet Insurance 
• Medical (PPO), Dental (PPO), Vision (PPO), & Life Insurance*  
• Job-related training reimbursement* 
• Quarterly Paid time off for Wellness Day
• Paid Vacation & Sick Leave*  
• Gym membership reimbursement*  
• 401K Plan with up to 3% company match*  
• Flexible Spending Account (FSA)*  
• 11 annual paid holidays / Paid Time off for Birthday 

  

• The above-stated benefits may change without prior notice and will begin after successfully completing the 90-day introductory period. 

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