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Manager Communication Planning Jobs
Company | NBCUniversal |
Address | Universal City, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Broadcast Media Production and Distribution,Entertainment Providers,Media Production |
Expires | 2023-08-28 |
Posted at | 9 months ago |
Company Description
- Distill audience insights into motivators and barriers to identify proper messages to deliver the optimal audience journey by tactic
- Continually monitor, test and evolve the audience segment journey as needed to drive compounding efficiency and effectiveness to deliver on business goals
- Adapt segment and communication strategies into channel-level tactical plans that clearly communicate the ‘why’ and ‘what’ to the channel teams for planning, execution and performance optimization
- Translate the audience journey and align channel strategies and digital touchpoints to bring the journey to life with brand interactions across Paid, Owned and Earned channels
- Lead Communication Strategy for campaigns, focused on deepening relationships with specific audiences and move them through the consumer journey phases
- Bring to life integrated marketing campaigns by using creative briefs and campaign planning documents to identify proper messages by channel and tactic
- Proactively recommend content that builds audience and drives revenue
- Organize and lead Action Workshops, brainstorms, and tactical work sessions in the development of integrated communication plans
- Leverage channel KPIs to drive overall media/communications effectiveness/efficiency and continually monitor, test and evolve the audience segment journey as needed to drive compounding efficiency and effectiveness to deliver on business goals across Paid, Owned and Earned channels
- Continuously keep Leadership and partners informed of campaign updates, changes, and issues. Accountability to project stakeholders and segment leaders is crucial for ensuring the successful execution and delivery of projects
- Be detail oriented and accountable to prevent multiple rounds of changes and keep the project moving towards completion even when facing aggressive schedules or last-minute developments
- Work hand-in-hand with the Project Management and Creative teams to define scope of work for campaigns & tactics and ensure high-quality work
- Willingness to work a flexible schedule, including occasional weekends and holidays to assist with event execution inside the theme park or CityWalk as needed
- Digital and technical savvy, including experience working on web/app, CRM, social media initiatives Ability to quickly learn new technologies, applications and processes though proficiency in Microsoft Office Suite and in Adobe Creative Suite is recommended. Workfront experience is a plus
- Ability to think strategically and conceptually
- Strong planning and organizational skills.
- Solid understanding of consumer and brand research
- Demonstrated ability to manage a large volume of complex work effectively and efficiently while paying attention to details
- 4+ years in the consumer goods, entertainment, travel or theme park industry preferred
- Strong track record meeting targets and objectives while working in a deadline orientated environment
- Bachelor’s degree from a four-year college or university is required; majors in Media, Marketing, Business Administration, Communications, or other related field preferred
- Excellent interpersonal and communication skills with the ability to influence others at all organizational levels (from junior to executive levels) and demonstrated ability to work directly with internal departments towards issue resolution
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