Lead, Digital Brand Marketing - New York City

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

The annual base salary for this position ranges from $88,800.00 in our lowest geographic market to $199,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information About Benefits Can Be Found Here .

WHO WE ARE LOOKING FOR

We're looking for a Digital Brand Marketing Lead to join our Consumer Direct Marketing organization in New York City. The NYC Digital Team plays a critical role in leading the digital strategy and creating connected experiences that engage local consumers across key platforms.

This position will play a key role in driving meaningful relationships with Nike consumers through the implementation of dynamic and testable marketing plans that ultimately increase city member acquisition, engagement, and retention. The ideal candidate will have strong communication and organization skills, a proven track record developing and carrying out consumer-centric, omni-channel marketing plans, and have the capacity to multi-task in a fast-paced environment. You are obsessed with the latest trends in mobile, social media, and digital and be able to overlay consumer need to create impactful, industry-leading solutions.

It's crucial that this individual be proactive, curious, and data-minded. The Consumer Direct Marketing team lives and breathes at the intersection of art and science - it's as much about being able to successfully translate complex data and insights into measurable strategies, as it is using incredible brand creativity and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. City CDM is spearheading transformation for the enterprise; the ideal candidate will thrive in ambiguity and be excited to help create the future of sport at Nike.

What You Will Work On

In this role, you will obsess the end-to-end consumer experience across all Nike-owned and partner platforms. You will build robust, data-backed strategies informed by insights, analytics, and creative approach to thoughtfully engage New York City consumers and position Nike's channel executions as best-in-class. You will craft and deliver marketing plans centered on consumer engagement that aligned with city brand + business priorities, anchored in clear critical metrics. You will be responsible for the channel strategy, the brief to creative, supervising the final stages of implementation and publishing, and performance insights. The candidate should have an understanding of analytics, communicating channel insights, tear downs, and takeaways on a weekly-monthly-seasonally basis. You will partner with Nike cross-functional teams to have a full understanding of current and future capabilities of all Nike owned platforms. You will deliver marketing plans in an innovative way to drive best-in-class marketing experiences for our consumers and members.

A typical day/week looks like

• Facilitate digital offerings of city sport, athlete, Nike, and consumer moments including on-the-ground experiential support
• Provide short and medium-term goal planning; synthesize program results & standard methodologies to increase effectiveness
• Manage collaboration with agency team and vendors
• Write and refine creative briefs to ensure platform-right, channel-right content is briefed and delivered by NYC Brand Creative Studio and/or agency partners
• Partner across business units and merchandising to implement commerce capabilities and integrate into the overarching Digital strategy
• Partner with NA and Global social, channel and 365 teams, and external partners, to scale relevant initiatives beyond New York City
• Partner cross-functionally (Social, Creative, Integrated Media, Stores) and with City Brand team to communicate Digital channel priorities for New York City priority Fields of Play

Who You Will Work With

As a member of the NYC Consumer Direct Marketing (CDM) team, you will report to the NYC CDM Digital Director. You'll partner closely with the city, geo, and global teams, along with external agency partners to develop deep, ‘365' programming plans to power the Nike platform. Building positive relationships and collaborating with cross-functional teams will be imperative to your success. You will collaborate daily with partners including the NYC Consumer Direct Marketing team (Digital Leads, Social Lead, App Authors, Marketing Science, Stores Marketing), brand management, integrated media, and creative studios to bring the brand to life across Nike-owned and partner channels. From a retail standpoint, you will team up with the Nike Direct stores team to co-develop marketing plans to support traffic driving efforts to our local stores. Obsessing the user experience, you will coordinate with internal partners and platform users across the business to ensure best-in-class application of social capabilities.

What You Bring

• Bachelor Degree in Marketing/ Business or related field of a combination of education, experience and training. Marketing/ Business/ Process leader or Industry experience preferred
• Comfortable in managing constantly evolving platform landscape while providing clear POV's and willingness to align / educate / compromise with internal partners
• Strong understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media, and social, and how to apply these tactics to thoughtful journeys against the funnel
• Strong understanding of digital analytics standard methodologies and proven capability to use data to drive business decisions and inform plans
• 5+ years of work experience in digital / online marketing or related field within a corporate or agency environment
• Experience working with brand and creative teams on key digital and social platforms (examples of projects encouraged)
• Ability to craft strong briefs based on Art and Science that improves the deployment of outstanding content that will win with our consumer
• Early adopter and problem solver for digital platforms (comfortable trying new tools and adapting to process improvements)
• Outstanding communication and organizational skills to influence functional teams and cross-functional projects, including meeting facilitation
• Proven track record leading and implementing consumer-centric, multi-channel, integrated marketing strategies
• Consistent track record of driving projects end-to-end with the ability to work proactively and autonomously

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best - and to do that, you need to understand how the hiring process works. Transparency is key.

• This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles

Benefits

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.