Intel Vpro Ecosystem Co-Marketing Senior Manager

At Intel, we create world-changing technology that improves the life of every person on the planet. As an employer, we enrich our own people to make a difference in the world.

In Intel's Global Marketing Organization (GMO) we, the Global Client Marketing (GCM) team, focus on commercial client. We drive all B2B marketing to business audiences across the buyer's journey and across the globe. We are a focused, driven, and fast-growing high-performance B2B marketing team at Intel. Within GMO, the Commercial Integrated Marketing Team has a highly visible, exciting opportunity leading co-marketing with our most strategic ISVs in the commercial client space. The ideal candidate will be versed in B2B security, manageability and workforce transformation.

At Intel, our co-marketers develop global co-marketing strategies, industry messaging and positioning, go-to-market programs, campaigns, events, and vertical-specific sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain C-level, IT Director, and key buyers' mindshare.

As an Intel co-marketing Manager, you will develop marketing strategies, and be responsible for building and managing marketing plans with strategic partners (ISVs, OSVs, Channel) resulting in an increase of Intel's commercial client offering (vPro) awareness and preference.

Responsibilities may include but not be limited to:

• Product Launches
  • Be the strategic ISV point person for the Global Client Marketing team to create and execute a successful commercial launch plans, demos and narratives
  • Partner Marketing, Content, Campaigns, and Events
  • Partner with Sales, Campaigns, and Marketing teams to highlight customer success in our content, campaigns, and events.
  • Collaborate with content strategy to support the creation and placement of external content (webinars, blog posts, campaigns, social, etc.) to build awareness.
• Collaborate with content strategy to support the creation and placement of external content (webinars, blog posts, campaigns, social, etc.) to build awareness.
• Work with channel sales and marketing to build the appropriate commercial vertical marketing plans to support commercial sales through broad channel - resellers, MSPs, Global SIs, etc.
• Work with Business Unit to prioritize and drive ISV partner enablement, marketing narratives and content, and better-together sales and marketing strategies
• Partner Marketing, Content, Campaigns, and Events
• Support strategic ISVs that help tell a "better together" story on Intel Architecture. Co-develop marketing programs and narratives that align the ISVs' benefits and differentiation with Intel's own.
• Work with ISV Alliance Team, Business Unit and Sales to support sales and marketing programs for both Intel and ISV stakeholders and sellers
• Stakeholder Management: build consensus, alignment, and engagement across the Product, Sales, and Marketing teams.
• Partner Marketing Strategy and Plans
  • Support strategic ISVs that help tell a "better together" story on Intel Architecture. Co-develop marketing programs and narratives that align the ISVs' benefits and differentiation with Intel's own.
  • Work with ISV Alliance Team, Business Unit and Sales to support sales and marketing programs for both Intel and ISV stakeholders and sellers
  • Work with channel sales and marketing to build the appropriate commercial vertical marketing plans to support commercial sales through broad channel - resellers, MSPs, Global SIs, etc.
  • Work with Business Unit to prioritize and drive ISV partner enablement, marketing narratives and content, and better-together sales and marketing strategies
• Partner with Sales, Campaigns, and Marketing teams to highlight customer success in our content, campaigns, and events.
• Cross-team Collaboration
  • Stakeholder Management: build consensus, alignment, and engagement across the Product, Sales, and Marketing teams.
• Be the strategic ISV point person for the Global Client Marketing team to create and execute a successful commercial launch plans, demos and narratives

A Successful candidate will demonstrate:

• Willingness to work well cross-functionally and with customers and IT Pros and Business Decision Makers
• Dynamic, confident personality with the ability to strategically craft and drive project execution with limited guidance amidst multiple shifting priorities and goals.
• Creative thinker that can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution.
• Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
• Strong communication, presentation, writing, and analytical skills.
• Technical acumen and ability to partner with product and engineering to understand product capabilities and translate those into materials relevant to customers and sellers.

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship.

Minimum qualifications:

• 8+ years of experience in marketing, product management, customer success at a high-tech company, or similar.

Preferred qualifications:

• Partner marketing experience.
• Hands-on experience developing content and program strategies and creating a range of marketing assets and GTM activities.
• Strong PowerPoint skills.
• Experience working with direct distribution (sales) teams and channel partners.

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Covid Statement

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html
Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $136,750.00-$232,630.00

• Salary range dependent on a number of factors including location and experience

Working Model

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.

JobType

Fully Remote