Integrated Marketing Senior Director / Vice President

Health+Commerce is a growing healthcare marketing and communications agency with practicing professionals throughout the country. Our clients range from small startups to midsize public firms and large Fortune 500 companies. We offer competitive benefits, value diverse perspectives, encourage applicants from diverse backgrounds, and strive to create a place where every person on our team is comfortable enough to bring their authentic self to work.

Our team is looking to add an experienced Senior Director or Vice President of Integrated Marketing Communications to the team to lead strategic, insights-driven programs and campaigns for a variety of medtech and biotech clients. We’re looking for a proven marketing leader who is curious, collaborative, and dedicated to developing strong teams and delivering exceptional client service. The ideal candidate will possess a strong grasp of strategic marketing principles, have extensive experience developing and executing multi-channel programs (with a particular focus in digital and social media marketing) for B2B and B2C businesses, thrive in an entrepreneurial and collaborative environment, and be able to clearly communicate recommendations and results.

Agency and healthcare industry experience is strongly preferred.

Responsibilities

• Develop new business proposals, lead RFP response teams, and identify/pursue organic growth opportunity for IMC programs.
• Build/oversee multi-channel digital and social media marketing programs that support client business objectives.
• Lead multi-faceted account teams, ensuring successful activation of complex programs that operate seamlessly, agency profitability, and delivery of exceptional client service and results.
• Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.
• Lead, develop and grow teams of early- and mid- career marketing professionals, including ongoing coaching/mentorship, establishment of annual development plants, completion of regular goals reviews and evaluations, according to agency policies.
• Provide strategic marketing counsel and technical guidance to colleagues and clients.
• Plan and oversee execution of strategic integrated marketing communications programs and campaigns designed to establish/build brands, drive demand, drive leads, and/or build belief in innovative science.
• Productively partner with the agency’s creative services division to deliver compelling creative that engages and activates key audiences.
• Play an active role, with executional support from team, in the development and activation of advertising plans, social media strategies, campaign forecasts and measurement/optimization plans based on target audience and campaign objective.
• Determine account staffing and resources, develop accurate monthly projections and annual/quarterly forecasts.
• Collaborate across the agency to integrate marketing initiatives with traditional public relations programs.
• Translate research and performance data into meaningful insights to guide strategic planning and program optimization.

Skills/Expertise

• Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
• Deep understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
• Ability to perform under pressure in a fast-paced environment while maintaining a positive, collegial work environment
• 10-15+ years of experience developing strategies and multi-channel activations for B2B and B2C healthcare marketing campaigns
• Excellent time management skills and attention to detail
• Foundational understanding of public relations, brand strategy, and creative services and experience working collaboratively with colleagues in these areas
• Agility to drive small pilot programs, large multi-channel initiatives and many opportunities in between
• Experience leading and developing small teams
• Bachelor’s degree in marketing or related field; additional certification or coursework specific to marketing preferred
• Ability to provide strategic counsel and insights-based recommendations to senior executives on a regular basis, identify obstacles, and problem solve to deliver client satisfaction
• Extensive experience in corporate storytelling, content strategy, campaign development, corporate social media marketing, digital, social, and traditional advertising, and marketing measurement
• Familiarity with CRM and marketing automation products
• Flexibility, self-motivation and record of success working in deadline-driven environment

You can be a great candidate even if you do not have every skill and experience listed above. You may have important skills we haven’t yet considered. If so, we encourage you to submit your resume and a cover letter that shares what you’d like to bring to our team.