Integrated Marketing Communications Manager, Global Business Marketing

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The Global Integrated MarComs team is responsible for developing and delivering communications strategies that advance TikTok's offering -- its products, value and vision -- among the business community. We manage all NA & global business marketing communications channels. Our focus is on impact, positioning and consistency for the purpose of creating a unified and coordinated TikTok experience for businesses.
About This Role
We’re looking for a highly talented and motivated individual to join our team in New York as a Global MarComs Manager. You will be responsible for launching tentpole initiatives and scaling stories that drive deeper education and business impact across channels.
The right candidate has a great passion for and understanding of TikTok, strong writing skills, expertise in digital channels, and a proven track record in organizational leadership, idea generation and implementation.
Responsibilities
- Partner with leaders to set the strategic marcoms calendar for programs that will drive and enhance TikTok for Business objectives
- Develop and execute marcoms initiatives to promote TikTok’s ad products, programs and value proposition across all touchpoints (digital, events, paid media and awards)
- Conceptualize creative, TikTok-first ideas that drive deeper education and engagement across TikTok for Business channels
- Identify KPIs, monitor program performance and apply strategic recommendations for optimization
- Lead and coordinate marcoms launches with cross-functional partners to ensure strategic alignment and maximum potential for promotion
- Craft powerful, forward-looking thought leadership presentations, reports, talking points and briefings for executives, mastering voice and the topics most relevant to the industry
- Optimize processes and workflows in collaboration with B2B teams across regions via the Integrated MarComs Center of Excellence
- Partner with Global Ops to standardize measurement and benchmarking; create impact reports for stakeholders
Qualifications
- 8+ years experience in marketing or communications; prior experience in technology, entertainment or B2B a plus
- Exceptional written and verbal communication skills
- Excellent problem-solver, with ability to see the big picture
- Highly strategic mindset
- Proven ability to develop and implement successful marcoms campaigns
- A demonstrated understanding of CRM and the intersection between SEO, content, and social within the digital marketing landscape
- Solid project management skills
- A team player and collaborator with empathy and resilience
- Self-motivated with strong sense of ownership
- Passion for TikTok
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $120000 - $165000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.