Junior Media Planner Jobs

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

The Consumer Marketing team at Universal Music Group is seeking a junior media planner for Republic Records. This is a permanent, full-time position. Based in New York City. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing advertising landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media, analytics & reporting tools, as well as new technology platforms.

How you'll CREATE:

• Develop and plan paid media campaigns, including eCommerce promotions across social, video and programmatic platforms
• Research trends, innovations, and changes that affect media buying
• Build custom audiences and data sets for targeting in DSP’s
• Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
• Understand pixel implementation on websites for data collection and conversion tracking
• Educate digital, marketing, & artist teams on paid media best-practices and data driven techniques
• Identify target audiences and analyze their characteristics, behaviors, and media habits
• Deliver updates, reports, and campaign optimizations
• Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, etc.

Bring your VIBE:

• Experience buying through Meta, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
• Experience buying through programmatic and out-of-home advertising
• Passionate music fan
• 1-2 years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
• Experience driving eCommerce revenue growth and online lead generation with paid media
• Proficiency in Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with Google Analytics, Business Manager, & Datorama
• Understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
• Bachelor's degree, preferably with a concentration in marketing, business administration, or communications preferred
• Strong written and verbal communication skills
• Interpret and analyze data while correlating results

Perks Playlist:

• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• 10 Paid Holidays (including Juneteenth and Wellbeing Day)
• 100% coverage for out-patient mental health services
• Generous paid parental leave for every type of parent
• Summer Fridays (between Memorial Day and Labor Day)
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• A lifetime fertility support allowance of $30,000 to plan participants
• Flexible Paid Time Off (PTO) for exempt employees
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 2-weeks paid Winter Break
• 3-weeks PTO for non-exempt employees
• Variety of ways to prioritize much-needed time away from work including:

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$57,200-$80,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.