Head - Brand & Design

Position

Head - Brand & Design

Location

New Jersey (East Coast)

Experience

Minimum 15 years

About Persistent

We are a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world including 14 of the 30 most innovative US companies, 80% of the largest banks in the US and India, and numerous innovators across the healthcare ecosystem.

Our disruptor’s mindset, commitment to client success, and agility to thrive in the dynamic environment has enabled us to achieve a historic milestone of $1 billion in annual revenue, delivering 35.3% year-over-year growth. In addition, we’ve onboarded close to 4,000 new employees in fiscal year 2023, bringing our total employee count 22,750 people located in 21 countries across the globe. We’re also pleased to share that Persistent has received multiple analyst and advisor accolades ranking the Company as a leader, including in the Everest Group Software Product Engineering Services PEAK Matrix®, the Zinnov Zones Engineering Research & Development Services 2022 report, and the ISG Provider Lens™ Next-Gen ADM Services U.S. 2022.

Throughout this market-leading growth, we’ve maintained strong employee satisfaction - over 94% of our employees approve of the CEO, and 89% would recommend working at Persistent to a friend.

For more details please login to www.persistent.com

About the Position

The Head of Brand and Design is an experienced professional with 15+ years of experience and deeply passionate about ensuring the Persistent brand stays true to our vision, mission, and values. As the de facto creative director for the marketing team, they will bring fresh ideas and then skillfully direct and implement those ideas as well as leading brand strategies, ensuring Persistent stays top of mind for clients, prospects, analysts, advisors, and other key stakeholders. We are a $1 billion company looking for a design powerhouse who can propel Persistent’s brand to the next level of growth and enhance our market-leading position as a Digital Engineering leader.

The Head of Brand and Design is responsible for maintaining and expanding Persistent’s brand via thoughtful and creative design to a variety of stakeholder audiences, both internal and external to the organization. This critical and dynamic role reports to the Chief Marketing Officer and will be responsible for the brand’s image, experience, and promise. We are seeking a highly motivated individual to be an active contributor to our team, driving alignment with our institutional messaging and branding initiatives, keeping Persistent's values at the core.

What you will do –

• Oversee workplace branding across our office locations.
• Partner closely with all marketing functions, including Communications and Category Marketing segments, to ensure seamless, consistent, and high-quality brand and creative execution.
• Create a deal support CoE to support large deals with high quality presentations and videos.
• Craft Persistent’s brand strategy including updating and maintaining style guides, brand guidelines, and brand vision for short- and long-term growth.
• Work with the CEO office to ensure high quality presentations, videos, and other visual content for C-suite executives.
• Oversee our external graphic design agency and internal design team to ensure consistency of and adherence to brand guidelines across design mediums.
• Own the brand goals, creative strategy, and execution across all markets and channels such as email, events, social media, video, print and online platforms.

What you will bring –

• Ability to lead and manage high-performing global teams with a hands-on approach.
• Minimum of 15 years of experience in Branding, Design, and/or Marketing.
• Experience in brand development and management, as well as managing a brand marketing team.
• Ability to juggle multiple projects in a fast-paced environment
• Strong executive presence and experience working with executives.
• Strong project management skills and ability to work effectively in cross-functional, global teams in a fast-paced environment.
• Strong experience in understanding aesthetics – visual communications, motion graphics, web design, and proven experience leading world-class projects in these areas.

Benefits -

• Employee engagement initiatives such as project parties, flexible work hours, and ‘Long Service’ awards
• Opportunity to work with cutting-edge technologies
• Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
• Annual health check-ups as well as insurance: Group term life insurance, Personal accident insurance and Mediclaim hospitalization insurance for self, spouse, two children, and parents
• Competitive salary and benefits package

We provide a people centric work environment that enables our employees to:

• Unlock global opportunities to work and learn with the industry’s best
• Impact the world in powerful, positive ways, using the latest technologies
• Enjoy collaborative innovation, with diversity and work-life wellbeing at the core
• Accelerate growth, both professionally and personally

Let’s unleash your full potential at Persistent - persistent.com/careers