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Director, Brand Operations Jobs
Company | Johnson & Johnson |
Address | New Brunswick, NJ, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-07-16 |
Posted at | 11 months ago |
- Work in partnership with our corporate brand operations team to align governance approach and brand expression across the sector and corporate.
- Manage the relationship between tax, legal, and regulatory stakeholders into our process for centralizing brand approval requests
- Analyze market trends and brand insights to identify opportunities for brand growth to support the Masterbrand ambition.
- Design/develop standards for logos, lockups/attributions, naming, co-branding, etc. for internal and external usage in its application for the sector and our specialty areas.
- Translate Brand Expression for key partnerships and activations, including asset and guideline creation, management, and governance
- Collaborate with cross-functional teams to ensure brand consistency across all marketing materials, including digital, print, and social media, during and after the transition period
- Lead the brand architecture, naming strategy, and visual system approach for J&J MedTech sector and its application for franchises
- Develop and monitor key performance indicators (KPIs) to measure the success of brand transition and brand equity efforts
- Lead the brand implementation strategy and manage the transition of all sector brand assets, including logos, taglines, and marketing materials, to align with the new brand strategy
- Lead naming, identity, and design solution sessions with franchises / internal stakeholders to address brand operations challenges.
- Work with agencies and external partners to develop and execute brand transition campaigns that drive awareness and engagement
Brand Governance
- Identify, prioritize, implement, and maintain all tools, resources, and internal comms channels to drive ongoing organizational awareness, engagement, and understanding of the J&J brand, including through the J&J Brand Portal
- Lead and develop talent on our Brand team and partner with franchise teams
- Serve as a liaison for internal/external design partners, sector brand leads, and corporate functions leaders, by maintaining a brand council and driving visibility and alignment across the company
- Develop and implement brand guidelines that ensure consistency across all channels and touchpoints to manage the transition.
- Drive operational rigor for defining new and maintaining existing governance processes, possibly including creative/legal reviews and approvals, asset management, etc.
- Lead branded content creation for high profile J&J MedTech activation moments and events
- Lead the development of foundational brand assets – anthem video, brand messaging, and other creative expressions of the brand
- Minimum of a Bachelor’s Degree is required with preference for study in the areas of marketing, design, or communications
- Partner with Corporate Brand Equity team to ensure MedTech is represented in J&J Brand campaigns and content
Experience and Skills:
- Experience conducting internal training sessions and workshops on branding, marketing, and communications topics
- Experience implementing and maintaining a brand resource center, and familiarity with marketing and creative operations software programs
- Experience working on/with creative agencies and leading large cross functional projects through to implementation and measurement
- Individual must possess extraordinary excellence in strategic and execution skills
- Minimum of 10 years creative agency, marketing, or corporate brand side experience
- Prior experience leading brand management and governance for a complex global organization
- Strong executional understanding of brand identity and brand strategy frameworks and practices.
- Ability to effectively partner across multiple teams, blend together multiple points of view, and arrive at the best solutions are a must
- High degree of managing complexity and a demonstrated ability to manage and influence all levels of the organization
- Design experience is preferred (you will be expected to create and present POVs of brand architecture, guidelines, and governance documents)
- People management experience
- Design capability
- Understanding of regulatory, trademark and HCC
- Exceptional brand strategy understanding
- Up to 20% domestic and international travel required
The anticipated base pay range for this position is $147,000 to $270,000. The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/ performance year. Bonuses are awarded at the Company’s discretion on an individual basis.
Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, long-term incentive, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. Additional information can be found through the link below.
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location
NA-US-New Jersey-Raritan
Other Locations
NA-US-California-Irvine, NA-US-California-Santa Clara, NA-US-New Jersey-New Brunswick
Organization
Johnson & Johnson Services Inc. (6090)
Job Function
Communications
Qualifications
Job Qualifications
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