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Company | McClatchy |
Address | United States |
Employment type | INTERN |
Salary | |
Category | Newspaper Publishing |
Expires | 2023-05-20 |
Posted at | 1 year ago |
Description
OVERVIEW OF ASSIGNMENT:
This Includes
Collaboration on McClatchy’s News Experimentation projects across research and marketing. A creative mind to consider platform-agnostic news and information consumption.
OVERVIEW OF ASSIGNMENT:
This Includes
Collaboration on McClatchy’s News Experimentation projects across research and marketing. A creative mind to consider platform-agnostic news and information consumption.
- Product launches - Work with our engineering team to understand what goes into creating a product roadmap and working toward a launch timeline, including analytics, marketing, content, and planning.
- Channel exploration - Exploring marketing themes and creating new marketing campaigns across platforms like Instagram, Snapchat, TikTok, and text. This can include partnerships with influencers, promotions, and video templates.
- Qualitative and quantitative research - Understanding how news research works, and participating in note-taking and sorting for user interviews.
- Cross-platform marketing implementation - Help create our marketing timeline and measure successes or pivot points.
- Project management - Learning planning, writing product requirement documents, and business requirement documents for new projects.
- Must consume news and information, preferably on platforms and apps rather than newsprint.
- A great desire to learn
- Creative skills and an interest in thinking outside of the box
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