Graphic Designer Jobs

• Job Requisition ID: R0005226
• Job Family: Marketing
• Experience Years: 3-5 Years of Experience
• Location: US - Watsonville, California
• Employee Type: Regular
• Time Type: Full time

About the Opportunity As part of the Brand & Product Marketing Department, and reporting to the Sr. Brand Marketing Manager, the Graphic Designer serves as the sole internal marketing-focused designer translating creative briefs into compelling brand experiences across all external touch points for the Driscoll’s brand. As a seasoned Graphic Designer, the role will be instrumental in developing, guiding and executing brand expressions that best bring to life Driscoll’s visual identity system through existing global brand guidelines. The design solutions must align with our brand strategies and meet the business goals outlined in creative briefs addressing project objectives, target audience, and desired outcomes. In-depth knowledge and best practices are required to manage the design process and execution individually and/or through agency partners. Cross-functional partners may include Product Marketing, Digital Marketing, Shopper Marketing and/or ESG Marketing leads.
Responsibilities
Design Development and Execution

• Digital: website, social media and paid campaign elements
• Shopper Marketing: in-store merchandising and point-of-purchase signage
• Collaborate with cross-functional members to ensure their creative briefs clearly outline project objectives, target audience, and desired outcomes. Short-term seasonal campaigns and long-term projects or initiatives may include:
• Lead design development and execution for visually compelling brand experiences ensuring alignment with our brand's visual identity and guidelines
• Product Marketing: sell-sheets and packaging
• Brand Events: trade shows and consumer events

Brand Stewardship Management

• Provide creative guidance to agencies/partners/content creators to ensure assets are consistent with our brand style guidelines
• Apply masterful grasp of design principles involving hierarchy, composition, typography, iconography, photography, color, and illustration
• Maintain brand style guidelines and ensure all marketing assets adhere to brand standards that define visual identity, tone of voice, messaging, and overall brand personality and imagery
• Protect, manage, and evolve the visual identity system to deliver consistent brand expression that ladders up to the global brand positioning for all consumer-facing touchpoints

Design Process & Management

• Manage design projects and creative process across multiple external agencies
• Collaborate closely with brand marketing and key stakeholders to understand project requirements and translate them into final assets
• Come up with new ideas and inventive ways to drive a design narrative within the brand
• Balance and prioritize work across a range of projects from start to finish
• Lead the internal design process from concept development to final production, ensuring high-quality output and timely delivery of assets
• Management and organization of the digital asset management
• Present to stakeholders and actively incorporate their feedback throughout multiple revision rounds, ensuring all perspectives are considered and addressed.

Candidate Profile
Required Qualifications

• Bachelor’s degree in Graphic Design or related field
• Excellent collaboration skills with ability to work directly with marketing team, cross-functional stakeholders, and agency partners
• Knowledge of design trends, and best practices
• Highly strategic and critical in approaching design, emphasizing the big picture and bringing ideas to life
• Exceptional knowledge/experience with print & digital production process, from ideation through execution
• Highly proficient in Adobe Creative Suite: Illustrator, Photoshop, InDesign
• Strong communication and presentation skills, including ability to present and articulate ideas
• Keen awareness of brand identity and standards
• Experience leading and managing projects from concept to execution
• Strong understanding of print processes, file formats, color profiles, and preparing designs for print
• 5+ years professional experience in graphic design, preferably for a branded company
• Ability to work independently across multiple projects and deliver work within fast turnaround times
• Digital Asset Management experience
• Strong portfolio showcasing a diverse range of design projects, including digital and print
• Excellent typography, layout, iconography, and illustration skills—both for digital and print applications

Preferred Qualifications

• California driver’s license and the ability to be covered under company-sponsored vehicle insurance program.
• A valid passport and the ability to travel internationally without restrictions.

Compensation & Benefits
The following information is provided in good faith as a general description of the salary range and benefits for the position posted. The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors.
Salary Range estimated for this role is: $ 77,100 to 108,000 USD.
Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include: 401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP). More detailed information regarding the benefits package, will be shared during the application process.
About Driscolls
Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.
Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.
Driscoll's is the trusted brand for Only the Finest Berries™.
Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.
Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.
Driscoll's es la marca de confianza de sólo las mejores Berries.
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