General Manager, Northeast Region Sales And Marketing

As the General Manager (GM), you will oversee all Red Bull sales and marketing activity within a defined geographic area or region. You will lead the execution of Red Bull’s business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD). You will lead this team to understand the Red Bull business strategies and implement them within the region with their customers and consumers. You will report to the Executive Vice President General Manager (EVPGM) and be located in Boston, Massachusetts.

PLAN & EXECUTE REGION BUSINESS PLAN (BP)

• Ensure agreement and integration for our marketing and sales plans
• Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan
• Implement our annual BP with region’s third-party and independent distributors
• Provide input and feedback to your senior leadership on BP strategies
• Build the annual Business Plan (BP) for your region following global and national strategies

LEADERSHIP

• Measure results on important region goals vs. business plan
• Lead your team in working towards important customer and consumer programs
• Ensure yearly goals and measurements are set for every employee
• Promote “Best 11 Player” philosophy for our talent and hiring decisions
• Promote coaching, feedback, and training across your teams in real time

REGION MARKET TRENDS & ANALYSIS

• Ensure we are the #1 energy drink brand in store
• Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
• Ensure important business plan priorities are implemented with our distributor networks

KEY RESULTS AND DELIVERABLES

• Deliver in-store execution results (e.g. WvC, PSR, VIP)
• Deliver dollar and unit share results
• Achieve annual volume business plan goal
• Deliver against Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
• Deliver annual distribution goals

YOUR AREAS OF KNOWLEDGE AND EXPERTISE:

• Proven ability growing business and winning against competition through the execution of sales and marketing plans
• 10+ years of experience within Sales, Marketing, On Premise, or Distribution within the beverage industry or a lifestyle brand
• Expertise and leadership experience in at least one primary business pillar (Sales, On Premise, Distribution, or Marketing)
• 5+ years of team leadership experience