Field Marketing Specialist Jobs

The Field Marketing Specialist (FMS) is the critical first line manager responsible for implementing Alani Nu / PRIME's field marketing program in a specific market. The FMS is responsible for approximately three to four (3-4) Field Marketing Ambassadors in each market, and is accountable for all facets of their management, including recruiting, on-boarding, planning, motivation and day-to-day administration. In addition, the FMS also provides oversight of the market’s collegiate ambassador program and support of relevant, local market event opportunities.

The goal of the FMS is to build brand awareness, drive trial, and increase product usage in the home market. This is done primarily by ensuring a fun, fully mobile and available team of FMA’s who deliver our premium product to consumer during key moments-of-need:

Right Time, Right People, Right Situation.

Major Activities

• Take a leadership role in supporting market blitzes with targeted sampling
• Conduct Alani Nu / PRIME onboard training for every new hire
• Pending availability, collaborate with Alani Student Ambassadors to create maximum impact on college campuses
• Recruit, train & manage a team of Alani Student Ambassadors to make Alani Nu an integral and relevant part of a student's campus life
• Local Market Event Opportunities
• Collegiate Marketing Program
• Activate campus relationships & integrate Alani Nu into key functional & image building opportunities with students, both on and off campus
• Initiate, organize, & supervise events or sales opportunities, with the local sales team, to ensure perfect distribution and visibility in and around campus
• Recruit and maintain a quality team of 3-4 FMAs (part time, hourly) that personify the Alani Nu / PRIME brands, reflects the local market, and delivers against the FMAs Performance Profile
• Proactively shares best practices, market leads, recaps/learnings with team members
• Establish & post work schedules in a timely manner
• Alani Nu and PRIME Sampling Program
• Utilize existing tactics and develop new, fun, and creative ways to ensure that FMAs are constantly instilled with the appropriate knowledge of our brand and product
• Create and foster a positive learning environment and use tools such as interactive training, personal coaching and sharing of best practice
• Recognize achievement and development skill-sets for the betterment of each individual, and Alani Nu / PRIME's sampling program as a whole
• Implement a continuous series of Quality Sampling Missions for the market:
• Work with brand leadership to play an active role in quarterly planning, distributor reviews, &/or business planning cycles, etc.
• Ensure adequate supplies, handling of all necessary logistics and field support
• Discuss market analysis with manager and modify or revise plans as necessary, based on key lessons learned to achieve overall market strategies
• Develop plans that combine strong market knowledge with an understanding of our strategic priority: To build Alani Nu / PRIME trail and awareness among consumers
• Training: Become a product, brand & sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations
• Work with manager to provide end-of-month reports for leadership team
• Track sampling metrics through reporting process to ensure goals are met
• Reporting & Communication: Manage internal reporting requirements
• Obtain required pre-approvals, as needed
• Recruiting: Build a team of Field Marketing Ambassadors (FMAs) that consistently make an impact on the territory via quality sampling and consumer interactions
• Maximize ROI be selectively identifying relevant opportunities to grow the brand, achieve business objective and engage our consume
• Build team schedule, utilizing in-depth knowledge of the home market
• Motivation: Foster a culture of fun, learning and empowerment
• Adhere to HR policies for new FMA recruits (background checks, admin.)
• Review & assess local market event opportunities that are reflective of the Alani Nu brand, and deliver a clear authentic message to the consumer
• Execute frequent spot checks each month to monitor the effectiveness of the program and respond to areas of opportunity
• Ensure timely processing of FMA time-sheets and manage submission of payroll
• Maintain the appropriate number of FMAs with sufficient availability for work hours to meet our targeted consumer collecting goals for the home market
• Reward successful FMAs by offering a role in leading their teams at a field level
• Manage all activities with sampling missions
• Empower FMAs to identify, develop, and executive sampling missions and other ideas to improve the sampling experience
• Planning & Execution: Create plans to ensure delivery against the goal of building awareness and trial, especially against the female consumer
• Maximize the impact of market sampling by ensuring that missions that are unexpected, unique, and mobile
• Work with FMS/FMMs from other teams to collect, assess & schedule quality sampling missions
• Spend approximately 15-20 hours per week sampling in the field
• Be competent in using and training other team members on appropriate (electronic) reporting tools
• Communicate pro-actively and respond to all communication in a timely manner to foster a positive efficient team culture
• Be vigilant that all interactions are reported accurately, and that FMAs are acting responsibly with company property
• Identify leaders within the sampling team to assist in the running of the program, with clear goals and appropriate training
• Utilize FMAs to develop a continuous flow of new and innovative ideas for sampling missions and other market opportunities
• Evaluate sampling data consistently to assess strategic sampling opportunities
• Utilize existing tactics and develop new best practice in hiring the best FMAs for Alani Nu and PRIME sampling programs

Key Performance Results & Deliverables (What does success look like)

• Build & maintain a team of FMAs that is representative of the brand personality and profile, while delivering against the FMAs Performance expectations
• Leverage all resources available (market knowledge & expertise, gatekeepers, influencers, sales team members, etc.) to plan for optimal missions
• Effectively leverage the brand on select college campuses & local event opportunities
• Consistent sharing of best practices and successes (through appropriate channels) to both local market and program leadership
• Ensure that the team is motivated, knowledgeable about the brand and empowered to deliver on our sampling strategies
• Successful implementation and management of reporting process
• Focus on creating missions based on market opportunity vs FMA availability
• Drive product trial and awareness with an emphasis on the female consumer by maintaining a fun, focused and effective Alani Nu and PRIME Sampling Program

Requirements

• Ability to cultivate a team environment
• 2+ years of leadership experience in a field marketing team
• Experience with field marketing highly preferred
• Charismatic and outgoing personality
• Collegiate: Two-year degree preferred
• Existing local market knowledge preferred
• Exemplary motivation skills and ability to cultivate team environment
• Strong relationship building skills
• Strong understanding of the local market’s collegiate landscape
• Creative mind with track record of innovation and initiative in past work experience / extra-curricular activities

Essential Duties / Functions

• Flexible: You understand that this is not a typical 9-5 job. Things can & will change
• Must be proficient with relevant computer software and communication tools
• Regular physical activity may be required, e.g., setting up infrastructure, comfortably lift up to 75 lbs
• Maintain a pulse on the local market’s activation opportunities
• Ability to work extended hours on weekends
• Travels 50-60% based on market territory
• Strong planning and project management competencies
• Track & maintain product inventory, accept deliveries, and market oversight of resources
• Exceptional communication skills, including presenting and training abilities
• A reliable means of transportation and a valid driver’s license that is not expired, suspended, or revoked, as demonstrated with a MVR

Benefits

• Monthly cell phone stipend
• Free product
• AND MUCH MORE!
• 401(k) plan with employer match
• 6 weeks paid parental leave
• Competitive Salary
• Health Benefits: Medical, Dental, Vision, Life Insurance, Disability, HSA / FSA / Dependent Care FSA
• 3 weeks PTO + 8 paid holidays