Email Specialist - Contract Role

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for an Email Marketing Specialist to join our Marketing Operations team, focused on the creation and execution of our email marketing initiatives. You will be laser-focused on building prospect lists and creating and optimizing emails for awareness, consideration and conversion to a sale. You are an HTML expert who can develop, deploy and report back on the results of sequenced, ad-hoc and triggered email campaigns across our 4 key customer audiences. You will build acquisition and retention email campaigns as part of a comprehensive overall marketing strategy, develop and execute audience segmentation and targeting, and have a hand in both QA and A/B testing.

What You'll Do:

• Work cross-functionally with Product Marketing Managers, Content, Brand Design, Experiential / Activation teams and Business Development to increase YOY performance of revenue attainment via email outreach efforts.
• Monitor email performance & report findings to stakeholders.
• Leverage audience segmentation & targeting to create diverse email programs throughout the customer lifecycle.
• Plan and execute QA testing initiatives across campaigns.
• Develop HTML emails for GameChanger users and partner audiences
• Plan and execute A/B testing initiatives.

Who You Are:

• Experience working in a start-up to scale environment
• Basic knowledge of sports required
• Strong HTML and CSS experience
• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment
• Previous SaaS experience in both B2B and B2C
• 3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation
• Prior experience with HubSpot preferred
• Understanding of responsive email design, QA testing, and email best practices
• Prior management of email campaigns with strong organizational, communication, and coordination skills
• Ability to work cross-functionally across multiple teams and organizations

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $40-$50/hour. This is part of a competitive total rewards package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay.