Email Marketing And Automation Specialist

Are you someone who values strategic thinking, technical organization, and hands-on project development? We are seeking a highly motivated Email Marketing and Automation Specialist to join our team at New York Office and develop, build, and grow our partner and company-owned email marketing programs.

The Email Marketing and Automation Specialist is extremely data-driven, has an eye for identifying analytical trends, and can create actionable plans from key performance metrics. Candidates should have at least two (2) years of proven email marketing experience.

As a creative company that’s generating significant impact in media, we specialize in developing and building marketing programs that engage and excite audiences and capitalize on ideas that are important to our partners. As the Email Marketing and Automation Specialist, you will play a critical role in the success of our email marketing programs, from technical maintenance to audience retention and revenue generation.

You will have the opportunity to work closely with high-profile partners and experienced members of the Marketing, Creative, and Revenue teams to develop user journeys and execute strategies aimed at retaining audiences, increasing engagement, and generating revenue.

You’ll thrive in this roll if you possess:

• Quick adaptability to changes in audience and industry trends
• A strong understanding of email marketing strategies, including lifecycles, and user journeys
• The ability to analyze performance data and translate data into actionable strategies
• A strong attention to detail and an eye for creative optimization
• Critical thinking and problem-solving skills
• Self-discipline and the ability to prioritize, plan, and execute multiple projects at once

As the Email Marketing & Automation Specialist, your responsibilities could include:

• List segmentation and database management
• Email calendar management
• Interpreting collected email data to optimize ongoing strategies
• Creating and implementing ongoing A/B testing strategies
• Implementing email lifecycles, drip campaigns/workflows, and user journeys
• Executing all email marketing collateral
• Building automated email campaigns, welcome series, and re-engagement series
• Defining, tracking, and analyzing Key Performance Metrics for partners

You could have experience in:

• Email Marketing
• Web Development
• Marketing Automation
• Marketing Operations