Email Marketing Manager - Tock

The Gig

The Tock Marketing team is looking for an experienced Email Marketing Manager to manage our email marketing program, one of our most important marketing efforts. Our team has the exciting responsibility of growing interest and awareness of Tock globally across our top markets and specifically within the restaurant and winery industries and our email program contributes to that ongoing awareness in each of the local markets.

The team takes a data-driven approach to identify the most effective marketing channels. We pride ourselves on test and learn strategies and aren't afraid to be a bit audacious. The team is creative and passionate about helping not only our customers succeed in a very competitive market, but also helping guests discover and experience something uniquely delicious.

You will report directly to the Director of Marketing and will be based in Chicago, NYC, or remotely.

You'll Get To…

• Implement and manage Hubspot/marketing automation tool
• Develop email strategies to nurture prospects
• Be a subject matter expert and provide strategy and best practices for email deliverability, content, and builds to ensure performance and guide demand
• Maintain our weekly guest marketing email program, including developing several campaigns, updating audience lists, selecting images, all the way through proofreading and delivery
• Look for creative ways to expand email marketing programs including, but not limited, drip campaigns, abandoned cart campaigns and setting up multiple email campaign workflows to boost guest engagement
• Develop learning agenda and conduct A/B testing to drive continuous learning and advise on improvements with campaign partners
• Analyze data and determine what is driving response and to surface insights
• Provide regular campaign performance reports for all products including open rate, click rate, conversion rate, unsubscribes, pipeline, etc.
• Develop an asset library of high-resolution photos for each of Tock's customers
• Manage Tock's email marketing strategy and rhythm
• Perform email rendering tests across devices and email clients to ensure that emails display correctly across our lead database

Who We're Looking For

• Knowledge or experience with HTML.
• Type A project management skills with a maniacal attention to detail.
• Experience developing sales emails and sequencing, preferably for B2B SaaS companies and B2C users.
• Mastery of Excel (can maintain complex spreadsheets) and working knowledge of Salesforce, Google Analytics.
• 5+ years of email marketing experience.
• Experience launching drip campaigns, abandoned cart campaigns and setting up various email campaign workflows to boost guest engagement.
• Proficiency with Hubspot or similar marketing automation tool.

Benefits & Perks

• A choice between medical plans with 100% covered premiums
• Employee Assistance Program
• Flexible paid time off
• Charitable donation match
• Paid parental leave
• Fertility and adoption benefits
• 6 Global Employee Resource Groups (ERGs)
• Pretax commuter benefits
• Education reimbursement
• 401k with employer match

Cash Compensation Range: $90,000 - $227,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Tock employees are eligible to receive equity in the company as part of their total compensation.

Tock's Growth

• Won Chicago Tribune's "Game Changer" Award for industry innovation
• Featured in: New York Times, Bloomberg, GQ, Vice, Wired, Food & Wine, Eater, Skift Table, Chicago Tribune, Crain's Chicago Business, New York Post, and more
• Awarded Built In's "Best Places to Work" in 2020, 2021, 2022, and 2023
• Awarded Fast Company's "Most Innovative Companies" in 2021
• Processed over $1 billion in prepaid reservations
• Named one of 2019's 50 Startups to Watch
• Reached a global customer base of 30 countries operating in 200+ cities
• Awarded America's Hottest Brands of 2020 by AdAge

About Tock

Tock is the all-in-one system for reservations, takeout, delivery, and events. We are changing the way restaurants, wineries, and culinary event organizers run their business and how guests explore, discover, and book at these places all around the globe.

About Squarespace

Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our products allow anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management through Tock. Squarespace democratizes access to outstanding design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,400 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal (coming soon!) and coworking spaces in the UK, Netherlands, and Australia. For more information, visit www.squarespace.com.

Our Commitment

Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Tock, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.