Email Marketing Manager Jobs

As the Email Marketing Manager at The Sill, you will be responsible for developing, executing, and managing our email marketing efforts. You will work closely with cross-functional teams to design and implement a comprehensive lifecycle marketing strategy that increases customer lifetime value, retention, and brand engagement.
Location: Remote
Role Description:
As the Email Marketing Manager, your main responsibility will be to create and execute a comprehensive acquisition and retention marketing strategy utilizing email and SMS flows as your primary tool. You will work to communicate The Sill's brand value proposition, product assortment, and purchase occasions effectively to customers. Your goal is to drive conversion as well as customers back to The Sill, increase repeat purchase rate, and ultimately, customer loyalty.
Areas of Responsibility:

• Assist with email campaigns focused on customer acquisition to understand and impact the full funnel customer experience.
• Build customer engagement with relevant, timely, and targeted communications that are enriched by the brand's value proposition
• Design a comprehensive email marketing strategy that increases customer lifetime value, retention, and brand engagement
• Maintain and report on retention performance dashboards
• Analyze programs for churn, engagement, LTV, and repeat purchase rate to help inform overall program strategy; share insights with cross functional stakeholders
• Develop segmentation strategies based on data that enhance how we connect with customers

To do this, you will:

• Create and execute The Sill's email marketing strategy
• Maintain a quarterly calendar detailing communications programmed across email, SMS that supports business needs balancing brand initiatives, product news, promotions, company announcements, educational content, local retail and community events
• Partner with Engineering to scope projects such as onsite data capture and on-site consumer engagement tools that guide consumers through the consideration set and to purchase
• Identify A/B testing opportunities for our email template and content strategy; optimize based off of results

Requirements

• Eye for design and a natural interest in writing
• Comfortable with self-direction and ambiguity, as well as being adaptable and willing to take on additional responsibility as necessary
• BS in Marketing, Communications, or related is preferred
• Comfortable using Google Analytics, Business Intelligence Tools, Email Creation/HTML, and Klaviyo
• 3-5 years of experience in a D2C performance-based marketing role, including campaign strategy/development, messaging, customer segmentation, lifecycle optimization, deliverability, and AB/multivariate experience
• Detail oriented with strong project management skills

Benefits

• Cultivate your very own green space through The Sill’s 50% employee discount!
• Make time for you through our discretionary time off policy, paid sick time policy, and our holiday calendar
• Invest in your future by participating in our matched 401(k) program
• Grow your family and take part in 12 weeks of fully paid parental leave
• Stay healthy and happy through our comprehensive benefits package with fully covered options available

Equal Employment Opportunity Statement
We are committed to creating a more diverse, inclusive and equitable world, starting here at The Sill and leading by example beyond the workplace.
Our intent is to build an environment where people are free to bring their fullest selves to their work. We celebrate diversity of age, race, traits historically associated with race, including, but not limited to: hair texture, hair type, and protective hairstyles, ethnicity, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition (including genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, sexual orientation, military or veteran status, citizenship status.
The Sill is dedicated to living out these principles in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.