Email Marketing Manager Jobs

Why MaxRev?

Once upon a time, local businesses could attract customers through advertising and word of mouth. However, that has all changed. Today consumers choose where to spend their money based on online reputation and digital experiences. Modern companies must deliver exceptional experiences that create repeat customers and need a platform that can do this at scale. Local businesses often need help to overcome the complexity and inefficiencies of using multiple applications to manage and optimize their marketing and customer experience operations. Their use of fragmented point solutions keeps them from achieving true customer insights and acting upon them in real time.

This is the challenge that MaxRev solves with its all-in-one reputation and customer experience platform. Small businesses from across the globe use MaxRev to be found online through local listings and reviews; engage with consumers through social media, text messaging; and gain insights to improve customer experience.

What You'll Do:

The Email Marketing Manager plays a critical role in driving audience engagement throughout the customer journey. The ideal candidate possesses a growth marketing mindset and a strong background in email marketing and marketing automation. You will be responsible for overseeing MaxRev's email marketing strategy, developing highly engaging email programs, and nurturing prospects and customers at every stage of the buyer's journey.

The ideal candidate will embody MaxRev's company values, demonstrate a collaborative work ethic, have a strong bias for action, make data-driven decisions, prioritize conversions, and strive to deliver impactful experiences that enhance the customer journey and exceed expectations.

Responsibilities:

• Manage the email calendar, ensuring alignment with the email strategy, incorporating touch frequency, messaging, and A/B testing best practices.
• Implement and take ownership of MaxRev's email program.
• Focus on creating, coordinating, measuring, and optimizing inbound and outbound sales email cadences and campaigns using ActiveCampaign.
• Continuously test and validate email messaging, content, and CTAs to ensure resonance with prospects and customers.
• Lead the creative development of email templates and landing pages, leveraging industry best practices and continuously optimizing through testing strategies across all email metrics.
• Establish KPIs and benchmarks for campaign effectiveness, provide visibility into program and email channel performance through standardized reporting and dashboards, and share actionable insights with key stakeholders.

Requirements:

• Experience with ActiveCampaign marketing automation tool is highly preferred.
• Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• 3+ years of experience in email marketing for a SaaS company
• Familiarity with CRMs are a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness.
• Strong analytical skills with experience using data to drive decision-making.
• Demonstrated experience creating and executing successful email campaigns, including email design and coding.
• Ability to work collaboratively with cross-functional teams.
• Strong HTML and CSS skills with an eye for design and detail.
• Excellent written and verbal communication skills.

Benefits

• Flexibility of start up culture
• Flexible work from home options available
• Industry leading growth opportunity
• Abundant opportunities that come with a dynamic and fast-growing organization!