Director / Vp Of Content Marketing

• Integration into a high-powered marketing team.
• Experimentation.
• Patience.
• An industry that lends itself to educational content, but hasn’t been overly saturated.
• A high organizational ‘get it’ factor for content marketing
• Budget.
• The mindset that content must exist first to serve its audience.
• And an unwavering belief that great brands can be built through content.
• A point of view and strong brand.

• We sweat the small stuff.
• We act like we own it.
• We always seek to improve.
• We have positive attitudes.
• We treat everyone with dignity and respect.

About the role: build a billion-dollar content brand with us.

You are the one we are looking for if:

• You’re a student of content marketing. You’re part of online communities, subscribe to newsletters, and brainstorm with your peers. You know what’s working, but also have your own opinions and experience to guide you—following best practices can lead to sameness.
• You’re obsessed with the idea that finding and mastering the right channels is critical to content success.
• First and foremost, you’re about execution. You. Get. Stuff. Done. Stop reading now if your dream job is building fancy presentations about strategy and stepping out of the way. This ain’t that.
• You understand that content, much like the proverbial tree in the woods, has no value if no one hears about it. You have executed on a high-powered distribution strategy.
• You want to be part of a small, but mighty, professional marketing team that is obsessive about results and impact, not bureaucracy or politics. Period.
• You believe the fact that some content channels and projects are hard to measure is not an excuse. You take a rigorous approach to creating hypotheses and content KPIs, and get creative to prove the ROI of your work.
• You have high standards, from eloquent prose and grammar in content to design that serves your audience. Your editor brain probably has thoughts on how to improve this job description right now.
• You’ve experimented with generative AI content creation and have thoughts, but not all the answers, about how this technology will change the world of content and SEO.
• You’re a staunch believer that in content, quality > quantity. You will go to the ends of the earth to build the best content, because that makes the rest of your job easier, delivers the most value to the people who read the content, and through that, to the brand creating it.
• You demand excellence, and you thrive when others demand the same from you.

Why is content marketing different at Red Stag?

• Stay abreast of emerging trends both content marketing and logistics and fulfillment operations to power an effective, evolving content strategy.
• At its heart, this machine must be fueled by uncompromisingly great content. The kind that’s so helpful, perspective-packed, and enjoyable to consume, that it becomes a go-to industry resource.
• Embody our culture of humility, excellence, and respect.
• Diversify our content distribution machine across new channels. Despite the hype, we don’t believe SEO will die a gruesome death in the next few years, but we do believe our content strategy needs to diversify for risk mitigation and faster growth. We’re not sure which channels will dominate, but we believe in testing and experimentation. A podcast, YouTube channel, social media, and more are all on the table.
• Help to define and drive our overall content vision, strategy, and execution in collaboration with the marketing team and key stakeholders across the organization (sales, client success, and the executive team to name a few).
• Build our content marketing machine:
  • At its heart, this machine must be fueled by uncompromisingly great content. The kind that’s so helpful, perspective-packed, and enjoyable to consume, that it becomes a go-to industry resource.
  • Build a team of internal and external content creators.
  • Grow our already-strong SEO profile in an effort to dominate relevant rankings by creating best-in-class content that drives results: positive brand impressions and MQLs — some that ranks, some that builds links, some that does both.
  • Diversify our content distribution machine across new channels. Despite the hype, we don’t believe SEO will die a gruesome death in the next few years, but we do believe our content strategy needs to diversify for risk mitigation and faster growth. We’re not sure which channels will dominate, but we believe in testing and experimentation. A podcast, YouTube channel, social media, and more are all on the table.
• Relentlessly manage and rigorously measure the performance of the above.
• Be a steward of our brand voice and a guardian of our content.
• Build a team of internal and external content creators.
• Grow our already-strong SEO profile in an effort to dominate relevant rankings by creating best-in-class content that drives results: positive brand impressions and MQLs — some that ranks, some that builds links, some that does both.

• A marketing leader. Demonstrated ability to build high-powered content teams with both internal and external collaborators.
• Experience marketing to and connecting with ecommerce retailers a plus.
• A project management guru and collaborator. You enjoy managing multiple projects, partnering with digital agencies and contractors, and collaborating with friends across the industry to build better content.
• An artist and a scientist. You have both creative skills and analytical skills, and enjoy both.
• A professional content marketing marketer. If terms like content refresh, digital PR, data-driven content creation, content distribution, and acronyms like GSC and GA4 don’t mean a lot to you, this isn’t the role for you.
• A writer and editor. You can write well and enjoy it. You also enjoy editing, and will serve as our editor-in-chief and steward our brand voice.